ADVERTISEMENT Advert - Filmimg Process

When we were given the brief to film an advert, I got really excited as I really enjoyed my previous filming experiences, and that I would be shooting with something that I picked I looked into some adverts but wasn't attracted to any that I initially had a look at but I came across one when catching up on my subscriptions box, just watching a regular youtube video.

It was the Rimmel London advert for their new lipstick range. I just loved the simple but bright, eye catching theme of the advert, which I thought would look great with the Malibu bottle as its such a bright colourful, vibrant brand.

I put together a mood board to show what colours i would use through out and music i shortlisted etc, basically all my initial idea which i wanted to include in my video.

MUSIC

When choosing music I spent a while doing this because i wanted to find the right track to go with the advert I envisioned. I went onto Spotify and sieved through the charts at the time. I picked a few on my favourites which I thought had a good beat and were catchy. I asked for other peoples opinions and after a while of uming and aring i finally picked 'Don't Wanna Know' by Maroon 5. Obviously I couldn't use the full original version because of copyright reasons. So i looked through and found a Karaoke version with no lyrics so it was really just the backing track with the beat.

FOOTAGE

When planning my shoot for the bottle standing alone, I knew roughly what set up I was going to go for. I hung my bottle by some aluminium wire from a background stand, in-front of a coloured back drop which was lit with 2 gel covers flash heads. (See diagram below)

I have made up a rough diagram of my set up for the bottle, the star in the centre is the bottle.

KEEPING ORGANISED

When we began the process of planning etc I made individual folders for all my footage and other files to show that I understood organisation.
Here I have shown some of my editing process with some screenshots of my timeline from my editing software.

FINAL VIDEO

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