ADVERTISEMENT Advert - Filmimg Process

When we were given the brief to film an advert, I got really excited as I really enjoyed my previous filming experiences, and that I would be shooting with something that I picked I looked into some adverts but wasn't attracted to any that I initially had a look at but I came across one when catching up on my subscriptions box, just watching a regular youtube video.

It was the Rimmel London advert for their new lipstick range. I just loved the simple but bright, eye catching theme of the advert, which I thought would look great with the Malibu bottle as its such a bright colourful, vibrant brand.

I put together a mood board to show what colours i would use through out and music i shortlisted etc, basically all my initial idea which i wanted to include in my video.


When choosing music I spent a while doing this because i wanted to find the right track to go with the advert I envisioned. I went onto Spotify and sieved through the charts at the time. I picked a few on my favourites which I thought had a good beat and were catchy. I asked for other peoples opinions and after a while of uming and aring i finally picked 'Don't Wanna Know' by Maroon 5. Obviously I couldn't use the full original version because of copyright reasons. So i looked through and found a Karaoke version with no lyrics so it was really just the backing track with the beat.


When planning my shoot for the bottle standing alone, I knew roughly what set up I was going to go for. I hung my bottle by some aluminium wire from a background stand, in-front of a coloured back drop which was lit with 2 gel covers flash heads. (See diagram below)

I have made up a rough diagram of my set up for the bottle, the star in the centre is the bottle.


When we began the process of planning etc I made individual folders for all my footage and other files to show that I understood organisation.
Here I have shown some of my editing process with some screenshots of my timeline from my editing software.


Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.