Note From the Director

There has been a tremendous amount accomplished at Arrowhead Center in 2016. In February, we held the first meeting and reception for the Board of Directors of the Arrowhead Innovation Fund, our early-stage investment fund managed by Arrowhead team member and Kauffman Fellow Estela Hernandez. As you will read below in our Meet the Staff feature, Estela, an innovation strategist, followed an engaging and circuitous career path. Her current work with the Arrowhead Innovation Fund will provide seed funding for promising client ventures.

In good news regarding funding, in addition to the $300,000 grant for the Innovation Corps (I-Corps) Sites program, NMSU/Arrowhead is one of the 25 awardees that will receive funding under the Economic Development Administration’s 2015 Regional Innovation Strategies program. Arrowhead will use this funding to establish student business incubators at each of the NMSU community colleges.

Initiatives like these allow us to foster innovative projects such as EcoSeal’s NMX, an essential oil based, eco-friendly pesticide developed at New Mexico State University by Dr. Geoffrey Smith and Dr. Hugo Morales. Luke Smith, founder of EcoSeal who recently received his masters in accountancy at NMSU, developed a business plan for the pesticide during his participation in National Science Foundation’s i-Corps and Studio G. This month, as part of CrucesKick, EcoSeal is crowdfunding in order to set up field trials in California and New Mexico, and to register the product with the Environmental Protection Agency.

CrucesKick is a unique economic development partnership between the Mesilla Valley Economic Development Agency (MVEDA) and Arrowhead Center, which leverages the resources, networks, and expertise of each organization to develop and launch crowdfunding campaigns of Doña Ana County-based companies. In addition to the EcoSeal NMX project, BowWow Blends smoothies aims to expand distribution online and throughout the United States and register their pet product with the New Mexico Department of Agriculture. The New Mexico Shrimp Company also aims to create an online sales distribution of their fresh, all natural shrimp so anyone in the US will have access to the company’s quality seafood. To support CrucesKick, visit

It is the people and projects we serve that make our work rewarding. Growing the local economy is key in the health of the regional ecosystem. This year we’ve launched a podcast series to highlight the successes and stories of Arrowhead Center clients and staff, including the companies mentioned above. I invite you to subscribe to the Arrowhead Podcast Series on YouTube, or visit

Thank you for taking time to read our newsletter and please be in touch with stories and successes from your own communities.

Kathy Hansen

Director of Arrowhead Center

Meet the Staff

Estela Hernandez Hartley, Enterprise Advisor and Fund Manager

Much of the success of Arrowhead Center lies within its knowledgeable staff and the unique opportunities for collaboration within the organization. Estela Hernandez Hartley, a native of Las Cruces, joined Arrowhead in 2013 after an engaging and circuitous career path. The common thread of Estela’s diverse career path has been the purposeful use of her skills and knowledge to improve quality of life for others.

As an innovation strategist, Estela’s unique professional background combines business and creative thinking. Art and architecture were always a part of Estela’s personal interests. As an undergraduate, she audited one art course every semester. In an interview in Hispanic Executive magazine in 2012, Estela explained, “I offer an equal distribution between left-brained logic and right-brained creativity and I am able to lead and manage business innovation projects from concept to completion.”

Post-college, her first professional experience was working with the Lake County Health Department in Illinois as a health educator, where she was quickly promoted to serve as the HIV Surveillance Officer for Lake County. After working with HIV patients for several years, she felt compelled toward pursuing opportunities to enrich patients’ quality of life through design.

After she learned of the design-related community service organization VISioN (Volunteering Innovative Solutions in our Neighborhoods) at the Illinois Institute of Art (ILIA) in Chicago, she seized the opportunity to take a creative sabbatical. VISioN was a chance to fuse her public health skills with her interest in design. As the President of VISioN, Estela collaborated with the CEOs of Chicago nonprofit health and wellness organizations, including Gilda’s Club Cancer Support Center and CommunityHealth, to provide them with volunteers to complete interior design projects and provide students with relevant service experience.

After completing her creative venture at ILIA, Estela sought an MBA program that would allow her to apply her newly acquired design methods and perspectives. The MBA in Design Strategy program at California College of the Arts in San Francisco was a perfect fit—an opportunity that allowed her a supportive environment to integrate and build on her past creative experiences. It was a groundbreaking program that utilized systems and design thinking by integrating the studies of design, business, ethnography, sustainability, and adaptive leadership into a holistic strategic framework for developing innovative and sustainable businesses, services, and products.

Upon completing her MBA in 2012, Estela returned to Las Cruces where she launched E. Hartley Consulting, a business design strategy firm, and serves as an Enterprise Advisor at the Arrowhead Center at NMSU advising clients of the Arrowhead Technology Incubator and Studio G on business design, start-up team formation, user research, and business model innovation. In 2015, Estela became only the second person from New Mexico accepted into the prestigious Kauffman Fellows, a highly selective program in which a cohort of business and investment professionals completes a two-year apprenticeship to lead venture capital, government, corporate, university, and startup innovation in their community. The program is the only of its kind that incorporates an individual development plan with executive coaching, facilitated mentoring and peer learning in innovation investing. Because of this, Kauffman Fellows have contact with the most elite venture capitalists in the world.

Estela’s diverse background makes her an ideal fit in her newest role at Arrowhead Center as the fund manager, President and Chairman of the Arrowhead Innovation Fund. The seed fund, initially named the Aggie Innovation Fund, will support NMSU’s most commercially promising new technologies – those identified by Arrowhead Center as likely to have a significant market impact in a relatively short time with capital and business development support. The fund is advised by Beto Pallares. Dr. Pallares is a Kauffman Fellow, El Paso-based venture capitalist, Arrowhead Center Investor-in-Residence and is on the board of directors of the Arrowhead Innovation Fund.

It is with great excitement and engagement that Estela continues her work at Arrowhead. This February, the Arrowhead Innovation Fund board of directors met a milestone with a first meeting and reception. Her continued guidance and management will ensure the AIF becomes an essential part of economic development at NMSU and for the State of New Mexico. “At my core, I’m a designer,” Estela explained, “whether I’m designing facilities, programs, products, businesses, or funds. That is the lens through which I see and approach every opportunity.”


by Joanie Griffin, (505) 261-4444

LAS CRUCES, N.M., Jan. 15, 2016 (GLOBE NEWSWIRE) -- Dan Burrell, Chairman of the Burrell College of Osteopathic Medicine at New Mexico State University (BCOM), Dr. Garrey Carruthers, Chancellor, New Mexico State University System, John Hummer, President of BCOM and George Mychaskiw, DO, Founding Dean and Chief Academic Officer, BCOM unveiled the new Burrell Institute of Health Policy and Research to an audience of regional business and healthcare leaders today. The new Institute, a division of the newly formed SW Osteopathic Foundation for Education and Research, will be a major healthcare research entity that will provide important information to policy leaders regionally, nationally and internationally.

"There is a huge need for population health research that will assist decision/policy makers in facilitating health policy changes for improving the health status of our population," Burrell explained. "That is why we decided to fund the creation of the institute. New Mexico now will be a laboratory for dealing with the health population issues that face us over the next 50 years. It's perfect to be in Las Cruces, because the population of the area is exactly how the US population will look in the future."

Keynoting the event was Dr. Barbara Ross-Lee, DO, FACOFP and Vice President for Health Affairs, New York Institute of Technology and Founding Dean, Chief Academic Officer, NYIT College of Medicine at Arkansas State University, who discussed the importance of population health research and health policy analysis. Emphasizing the importance of international cooperation in health policy and research, Dr. Ross-Lee announced that the Burrell Institute will sponsor a permanent physician fellow to work with his or her counterpart from Mexico in examining and addressing the health challenges of the Border region.

Hilda Davila, Director General, International Relations for the Mexican Government's Secretary of Health, also announced that the Ministry of Health will also be placing a permanent Fellow at the Institute to work side-by-side with their US counterpart.

Dr. George Mychaskiw, Founding Dean of the Burrell College of Osteopathic Medicine and Co-Director of the Burrell Institute said, "The people of New Mexico, Texas and Chihuahua are the triplet children of different mothers. It is imperative that we work together with our colleagues in Mexico to provide for improved health and a better future for us all."

In addition to the research, the Institute will add full-time jobs and research opportunities for BCOM students.


The Institute will offer a multi-disciplinary approach to the analysis of determinants of health and health disparities, health care delivery, health policies, public health and health education programs. The Institute goals are to aid in improving the health status of the US-Mexico border population through its research, education, policy analysis and outreach.

The institute will embark on a variety of policy research projects and provide position papers to legislators, policy makers and the media. Collaborating with local, regional, national and international researchers from diverse agencies and organizations to analyze health conditions, evaluating programs and health care practices and conducting capacity building programs to improve local capacity.

A photo accompanying this release is available:

U.S. Secretary of Commerce Penny Pritzker Announces Awardees of $10 Million in Grants to Advance Innovation Across America

25 Grants Issued through the Regional Innovation Strategies Program to Spur Capacity-Building and Access to Capital for Innovators and Entrepreneurs

Today, U.S. Secretary of Commerce Penny Pritzker announced the 25 awardees that will receive $10 million under the Economic Development Administration’s (EDA) 2015 Regional Innovation Strategies (RIS) program. The 2015 RIS program is managed by EDA’s Office of Innovation and Entrepreneurship (OIE) and is designed to advance innovation and capacity-building activities in regions across the country through two different competitions: the i6 Challenge and the Seed Fund Support (SFS) Grants competition.

“As the driving force behind the Administration’s focus on entrepreneurship, the Department of Commerce is committed to helping set the conditions for innovators and entrepreneurs to test new ideas, take risks, find financing and customers, and ultimately thrive,” said Secretary Pritzker. “The Regional Innovation Strategies program is critical to ensuring that entrepreneurs have access to the tools they need to move their ideas and inventions from idea to market.”

“As Vice Chairwoman of the Senate Appropriations Committee, I've fought for investments in innovative research to make our economy stronger by supporting jobs today and jobs tomorrow,” said U.S. Senator Barbara A. Mikulski (D-Md.) “These funds in the federal checkbook will help turn those new ideas in the laboratories into successful products in the marketplace, invented and manufactured right here at home. I'll continue to fight for the innovation economy in Maryland and across our country to keep us competitive in the global economy.”

Traveling today in Portland, Maine, U.S. Assistant Secretary of Commerce for Economic Development Jay Williams joined U.S. Senator Angus King and U.S. Representative Chellie Pingree to formally announce these awards, specifically an i6 investment that will help expand the Maine Center for Entrepreneurial Development’s (MCED) Top Gun program into the Top Gun Rural Accelerator Network (Top Gun RANE) and a Seed Fund Support grant to support Coastal Enterprises Inc.’s (CEI) Natural Resource Business Seed Capital Fund.

“This 2015 Regional Innovation Strategy cohort of grantees is truly an exciting group – the diversity in programs and regional representation proves that innovation and entrepreneurship are igniting all corners of the country,” Assistant Secretary Williams said. “From Puerto Rico to Pittsburgh, and Seattle to Blacksburg, these programs will reach all kinds of communities and help entrepreneurs gain the edge they need to succeed.”

i6 Challenge

The i6 Challenge, was launched in 2010 as part of the Startup America Initiative, and is now in its fifth iteration. The i6 Challenge is a national competition that makes small, targeted, high-impact investments to support startup creation, innovation, and help turn technology into jobs. The funding supports the development and expansion of new and existing Proof-of-Concept and Commercialization Centers, which help innovators fine tune and scale their innovations to bring new products and services to the market.

Applications were evaluated in part on the strength of their specific outreach plans to populations and communities that are underrepresented in innovation and entrepreneurship and on specific, quantitative metrics to measure the effectiveness of that outreach.

The total amount of funding for the i6 Challenge under this RIS round is $8 million.

Seed Fund Support Grants

This year’s eight Seed Fund Support grants provide funding for technical assistance to support feasibility, planning, formation, or launch of cluster-based seed capital funds that provide equity-based investments in early-stage, innovation-based, startups that have high growth potential but that often struggle to secure funding early in their lifecycles. Projects were evaluated in part on their specific outreach plans aimed at underrepresented communities.

The total amount of funding for the Seed Fund Support competition under RIS is $2 million.

Grantees under the RIS i6 Challenge include:

  • New Mexico State University, Las Cruces, New Mexico: $368,760 for Next Gen Entrepreneurship (Next Gen)
  • Telluride Foundation, Telluride, Colorado: $499,720 for Southwest Innovation Corridor
  • University of Alabama in Huntsville, Huntsville, Alabama: $500,000 for UAH Virtual Proof of Concept Center (POCC): The Growth & Acceleration of Products (GAP) Project
  • University of Connecticut, Storrs, Connecticut: $500,000 for Quiet Corner Innovation Cluster (QCIC)
  • Maine Center for Entrepreneurial Development, Portland, Maine: $390,000 for Top Gun Rural Accelerator Network Expansion
  • Northeast Ohio Medical University, Rootstown, Ohio: $498,282 for Accelerating Pharmaceutical Commercialization: A Rural Proof of Concept Center for Economic Development
  • University of Wisconsin System, Stevens Point, Wisconsin: $499,965 for a new Proof of Concept Center
  • Arkansas State University, State University, Arkansas: $500,000 for East Arkansas Regional Innovation System
  • CareerSource Broward, Fort Lauderdale, Florida: $499,999 for SUN i6 Challenge
  • Virginia Polytechnic Institute and State University, Blacksburg, Virginia: $499,751 for CatalyzeVT: Expanding the Innovation Ecosystem in the Roanoke-Blacksburg Region of Virginia
  • Innovation Alliance, Seattle, Washington: $500,000 for Clean Water Innovation Initiative (CWII)
  • University of Hawaii System, Honolulu, Hawaii: $500,000 for XLR8UH Hawaii Innovation Ecosystem Development Project
  • Quatere, Salt Lake City, Utah: $500,000 for Quatere Cohorts Innovation Center Expansion
  • Oklahoma Innovation Institute, Tulsa, Oklahoma: $351,400 for Tulsa Research Partners Technology Commercialization Concentrator for Tulsa
  • BioHealth Innovation, Inc., Rockville, Maryland: $495,000 for expansion of the Venture Commercialization Model (V-COMM)
  • Innovation Works, Pittsburgh, Pennsylvania: $500,000 for a rural hardware entrepreneurship program in southwest Pennsylvania
  • Oregon State University, Corvallis, Oregon: $447,231 for Oregon State Engineered Wood Building Products Commercialization Project

Grantees under the Seed Fund Support competition for this round of RIS include:

  • Mahoning Valley Economic Development Corporation, Youngstown, Ohio: $250,000 for Valley Growth Ventures, LLC
  • Enterprize Events Inc., Guaynabo, Puerto Rico: $250,000 for the Puerto Rico IDE Seed Fund
  • Coastal Enterprises Inc., Wiscasset, Maine: $250,000 for the CEI Natural Resource Business Seed Capital Fund
  • Duke University, Durham, North Carolina: $250,000 for the Triangle Venture Alliance
  • BioAccel, Phoenix, Arizona: $250,000 for the Southwest Integrated Investment Ecosystem Development Project
  • Global Center for Medical Innovation, Inc., Atlanta, Georgia: $249,981 for the Global Center for Medical Innovation (GCMI) MedTech Seed Fund & Accelerator Program
  • Illinois Science and Energy Innovation Fund, Chicago, Illinois: $248,200 for the Energy Foundry Seed Investor Education and Strategic Partner Development Project
  • Ben Franklin Technology Partners of Southeastern PA, Philadelphia, Pennsylvania: $250,000 for Greater Philadelphia Impact Partners

About the U.S. Economic Development Administration can be found here:

The Economic Development Administration marks 50 years of public service, leading the federal economic development agenda by promoting competitiveness and preparing the nation's regions for growth and success in the worldwide economy. An agency within the U.S. Department of Commerce, EDA makes investments in economically distressed communities in order to create jobs for U.S. workers, promote American innovation, and accelerate long-term sustainable economic growth.

NMSU’s Arrowhead Center receives elite National Science Foundation award to create Aggie I-Corps

Date: 02/08/2016

Writer: Lauren Goldstein, 575-646-5069,

Arrowhead Center at New Mexico State University was awarded a three-year, $300,000 grant last week for the Innovation Corps (I-Corps) Sites program. I-Corps is a National Science Foundation (NSF) initiative to leverage university research to create new innovative businesses and increase the economic impact of inventions created at research institutions around the country.

NMSU is one of only 51 academic institutions nationwide to be selected as an I-Corps Site. Other I-Corps Sites include the Massachusetts Institute of Technology, University of Chicago, Carnegie-Mellon University, Purdue University, UCLA, University of Pennsylvania and other top research institutions.

As an I-Corps Site, NMSU will be able to offer Aggie I-Corps, a five-week program for NMSU students and faculty interested in creating innovative startups. The program allows for $60,000 to be awarded to teams of NMSU students and faculty annually for the life of grant. Teams completing Aggie I-Corps can also gain eligibility to the National NSF I-Corps, which includes a $50,000 award per team. NMSU had five teams win National NSF I-Corps awards in 2015 and seeks to increase the number of winners with the addition of the I-Corps Site.

The main goal of Aggie I-Corps is to produce successful startup businesses and foster commercialization of innovative research. Studio G Director Kramer Winingham will manage the I-Corps Site and the Aggie I-Corps program.

“As an I-Corps Site we will be able support the great innovations from NMSU students and faculty by providing funding, training and access to follow-on opportunities to bring their innovations to market,” Winingham said. “The I-Corps Site is a huge win for NMSU and Arrowhead – it will serve as a critical piece in the pipeline for economic development in the region.”

Arrowhead Center was created to be an engine for sustainable economic development, ultimately improving quality of life in the state of New Mexico. Under Arrowhead, Studio G was created as NMSU’s Student Business Accelerator to help students start businesses. The recent growth of Studio G – now serving over 150 student entrepreneurs working on more than 80 ventures – was a key factor for NMSU to be selected as an I-Corps Site.

“This competitive federal grant represents the recognition of the critical importance of innovation in the economic future of our nation, and of the readiness of NMSU to be a major contributor to commercialization and student entrepreneurship,” said Kathy Hansen, director of Arrowhead Center.

To read more about the NSF I-Corps Sites, Teams, and Curriculum:

For those interested in getting involved with I-Corps, please fill out the interest form:

NMSU’s Arrowhead Center receives grant to expand student entrepreneur opportunities

Date: 02/18/2016

Writer: Darrell J. Pehr, 575-646-3223,

A program that promotes student entrepreneurship at New Mexico State University will receive $368,760 from the U.S. Department of Commerce to expand the program to the university’s community colleges.

NMSU is one of the 25 awardees that will receive funding under the Economic Development Administration’s 2015 Regional Innovation Strategies program. The 2015 RIS program is managed by EDA’s Office of Innovation and Entrepreneurship and is designed to advance innovation and capacity-building activities in regions across the country through two competitions: the i6 Challenge and the Seed Fund Support Grants competition.

Arrowhead Center submitted a proposal for “Next Gen,” the Next Generation Entrepreneurship program. Next Gen expands current student entrepreneurship programming supported by the Arrowhead Innovation Network, a 2012 i6 Challenge project that ended in September. Next Gen is focused on student entrepreneurship as a strategy to enhance commercialization of research, regional connectivity and innovation.

Next Gen will take student entrepreneurship programming developed on NMSU’s main campus to the university’s community colleges in Alamogordo, Carlsbad and Grants, as well as Dona Ana Community College in Las Cruces.

“This project will leverage three significant regional assets,” said Kathy Hansen, director of Arrowhead Center. These include Studio G, Arrowhead’s student and alumni business incubator, which serves student entrepreneurs commercializing their own ideas and NMSU/national laboratory-developed intellectual research products; the large pool of potential student entrepreneurs situated throughout the NMSU system; and the Arrowhead Innovation Network, which supports Launch, Arrowhead’s proof of concept center, with its established base of expertise, collaborative partnerships, and investment/funding.

“Scaling existing programming to ensure a robust pipeline of next-generation entrepreneurs ready to focus on high-growth entrepreneurship and technology commercialization will position Arrowhead to continue its positive impacts on regional economic development,” Hansen said.

Arrowhead provides a holistic approach to regional economic development, with established programs and resources in business creation and incubation; technical assistance; entrepreneurial education and training; proof of concept; and technology commercialization.

“Bringing Studio G to NMSU’s branch campuses is an outstanding opportunity to expand Arrowhead’s impact throughout the state. Studio G now works with over 150 student entrepreneurs at NMSU’s main campus and we’re excited the i6 award will allow us to help more students start businesses in New Mexico,” said Studio G Director and Principal Investigator Kramer Winingham

Serving as co-PI is Robert Macy, holder of the Bill and Sharon Sheriff Chair in Entrepreneurship in the College of Business at NMSU.

“This grant will allow us to push student entrepreneurship to a much wider audience,” Macy said. “Students are more likely to go for the fences as they have a much higher risk tolerance than most. This means that a venture that an older person may never try to launch, as they have ‘too much to lose,’ can be pushed by a student entrepreneur. Young entrepreneurs can do amazing things as they do not know what is ‘impossible’ yet, and so they do the impossible.”

Hansen said Arrowhead’s experienced personnel, along with the connections and expertise available through the Arrowhead Innovation Network, are key drivers and will set the stage for successful execution of this project. Sustainment of the project will be achieved through a multifaceted approach of university system support, commercialization revenue, program donors and access to investment networks for venture follow-on funding.

“Next Gen will impact the region and service area through jobs created and retained, new businesses registered, private investment in businesses, progress of ventures through the commercialization pathway, events held and new products launched by participants,” Hansen said.

NMSU Arrowhead Center seeks to promote local companies with crowdfunding campaign

DATE: 03/02/2016

WRITER: Dana Catron, 505-358-4039,

This year, four companies are participating in CrucesKick, a partnership between Arrowhead Center and the Mesilla Valley Economic Development Alliance (MVEDA). CrucesKick, which launched Feb. 29, is a fast-moving crowdfunding campaign aiming to raise funds and awareness of local companies’ products and offerings

Working together, MVEDA and Arrowhead are combining their expertise in economic development and business assistance to get these crowdfunding campaigns off the ground.

The four participating companies, which include EcoSeal, New Mexico Shrimp Co., BowWow Blends, and Roots Leather Company, have been busy creating their crowdfunding pages and short campaign videos.

“CrucesKick participants have been working with our video production team, campaign strategists, editors, and marketing advisors for months,” said Zetdi Sloan, director of Arrowhead Technology Incubator. “I can’t wait for them to unveil their crowdfunding campaigns to all of their supporters.”

Shannon Murray, owner of BowWow Blends, created a Power Fruit Dog Smoothie after her Golden Retriever Ruby had continual gastrointestinal issues. She sees CrucesKick as a wonderful opportunity and is excited to see where it will take her small business.

“It’s great to be on the ground floor of this type of project, working with Arrowhead and their resources,” Murray said. “We certainly couldn’t have pulled something like this off without all of their help and guidance.”

Another participant, Maria Colato, was born and raised in Guatemala City and created Roots Leather Company to showcase her culture in handbags, boots and accessories.

“CrucesKick is the perfect nursery for our business ideas,” she said. “With their help, now we are reaching high and ‘our roots’ are starting to grow deep and strong.”

Kathryn Hansen, Arrowhead’s director, is eager for the exposure CrucesKick will bring to these companies.

“CrucesKick provides a great opportunity for product promotion and fundraising for our local businesses,” she said. “Arrowhead is dedicated to providing its resources as part of an entrepreneurial environment that supports startups, young firms and expanding businesses.”

Davin Lopez, president and CEO of MVEDA, expressed his enthusiasm for the upcoming crowdfunding campaign.

“MVEDA is excited to be part of what we believe to be a first of its kind economic development effort,” said Lopez. “We realize that we cannot just duplicate other programs found elsewhere if we are truly going to foster growth. Instead, we need to be just as innovative as those companies we hope to support, and that is exactly what CrucesKick accomplishes."

CrucesKick is sponsored in part by the U.S. Economic Development Department’s University Center Program.

To follow the crowdfunding campaigns, visit the CrucesKick page:

Arrowhead Podcasts

Cabinet Secretary to Deliver Legislative Wrap Up and Outlook on FY2017

When: March 2, 2016

Where:Hotel Encanto de Las Cruces, 705 S Telshor Blvd Las Cruces, NM 88011 United States

Time: 11:30 am - 1:00 pm

Craftbox Design Hours

When: March 4, 2016

Where: 3655 Research Road, Academic Research A Las Cruces, 88003 United States

Time: 10:00 AM - 11:00 AM

The 23rd annual SXSW Interactive Festival

When: March 11 - March 15

Where: Austin, TX United States

Studio G Networking Hour

When: Every Wednesday

Where: 3655 Research Road, Academic Research A Las Cruces, 88003 United States

Time: 2:00 pm - 3:00 pm

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