Meeting user needs through the disney hong kong and shanghai resort apPS. Zach Smith - maic 7300

Theoretical Framework

In this project I used the Uses and Gratifications Theory which is composed of a few different ideas.

First, it looks at how people use media to satisfy their needs.

Second, it looks at a persons motives for using a specific media.

Lastly, it looks at the consequences of a persons media use.("Uses and Gratficiations", 2017).


Created with images by MichaelGaida - "micky mouse walt disney disney" • brunapazini0 - "castle mapped special effects"

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