In the midst of celebrating the 15 year Anniversary of SB Dunk with a series of strong launches, we created an energy spike via a join initiative across Paris and London, leveraging the Dunk's past, present and future
We took our top 20 London and Paris 'Club 58' inlfuencers (Retail Parnters/ Creative/ ENT heads/ Media) on a journey from BB experience, wear test and to an exclusive documentary screening...
FROM BASKETBALL TO SKATEBOARDING
Right after a welcomed skate session at the iconic spot 'Republique', we started an insightful cross-category experience to embrace product heritage. The afternoon included an EKIN product talk, basketball drills and 3x3 tournament for our 50 guests - one thing is for sure, skateboarders can jump!
Social content was published by JB Gillet @jbgillet, Will Miles @willmiles and Yann Garin @101chichi (Club 58 Influencer) and shared to our guests
DUNK ELITE WEAR TEST
Social content by Fat Man the Dog and Yann Garin.
FIFTEEN YEARS OF SB DUNK
STORIES FROM THE INSIDE OUT
- PREMIER -
In addition to the 60 VIP guests, 12 lucky consumers were invited to join the first screening of the documentary co-created with Vice Sports and hosted by Julie Adenuga: Radio Presenter/ Apple Music DJ and Skepta's sister.
Recruitment via @NikeLondon and nike.com/london.
GLOBAL SNAPCHAT TAKE OVER BY YANN GARIN
36 TOTAL SNAPS - 560K TOTAL VIEWS 17KAVG VIEWS PER SNAP
ONGOING COVERAGE VIA FRENCH & ENGLISH VERTICAL + LIFESTYLE MEDIA
6 CS + 2 DTC DOORS
'MALTO DUNK ELITE' 65% SELL THROUGH
More to come as we will release more Dunks over the coming seasons and see you in 15 years for the 30th Anniversary.
The Paris, London & WE SB Team