A Deadly Divide: TB Commitments vs. TB Realities is a communities’ report that calls for urgent action to tackle the global tuberculosis (TB) epidemic.
Click HERE to read the report.
This Advocacy and Media Toolkit contains advocacy, media, and social media tools to support engagement with political leaders, media, and other relevant stakeholders, including through regional and national launches of the report.
In the Toolkit:
TB remains one of the world’s deadliest airborne infectious diseases, killing some 4,000 people every day, among them 700 children, and close to 15 million people in the last decade.
The latest diagnostic tests can rapidly and accurately diagnose TB. New medicines can quickly cure TB. But, in 2020, people are still dying from a disease that should have been eliminated decades ago.
Two years ago, at the first-ever UN High-Level Meeting (UNHLM) on TB, world leaders agreed upon a political declaration, United to end tuberculosis: an urgent response to a global epidemic, pledging to increase their efforts to fight TB.
The 2022 deadline for achievement of these targets is fast approaching, but the UN Secretary-General’s 2020 report found that progress is far too slow. COVID-19 is exacerbating inequalities, making it even more important to reach people with life-saving TB prevention and treatment.
In this context, the three Stop TB Partnership NGO and Affected Community Delegations have taken the lead to engage over 150 TB-affected community and civil society partners from more than 60 countries to understand the experiences and priorities of people affected by TB. Their views, and 25 community case studies, are included in the groundbreaking report which aims to ensure that priority actions to end TB receive the platform and attention they deserve.
A Deadly Divide
In a first for TB, and in complementarity with the Secretary-General’s report, TB-affected communities and civil society have produced A Deadly Divide: TB Commitments vs TB Realities, a community-led accountability report that documents how, two years on from the UNHLM, there is a deadly divide between the targets and commitments made on TB and the realities experienced by people affected by TB.
Global investment is at less than 50% of the $13 billion per year that world leaders promised, and countries are falling well short of the agreed targets to find people with TB who have not been diagnosed and provide them with prevention, treatment, and care. Progress is even slower for people, including children, with drug-resistant TB.
Framed by the five TB community key asks, which were raised at the UN High-Level Meeting on TB in 2018, the report includes an additional sixth ask on TB and COVID-19. The global TB community joins TB-affected communities and civil society in calling on countries to implement the 6 Action Areas, which are priorities for them.
Governments must commit political will and funding to prioritize and operationalize each of the six action areas at the country level with the meaningful engagement of TB-affected communities and civil society at every step in the process.
Advocate to Close the Divide
A Deadly Divide: TB Commitments vs. TB Realities is an invaluable advocacy tool for TB-affected communities and civil society to push their governments in high TB burden, high TB incidence, and donor countries to step up their efforts and fulfil their political commitments on TB.
As a TB advocate, you can:
- Write to decision-makers to share the report and the 6 Actions Areas, and remind them of their UNHLM political commitments on TB;
- Request virtual or in-person advocacy meetings with decision-makers to discuss the findings of the report and the necessary next steps to address the 6 Action Areas;
- Demand action, monitor progress, and hold governments accountable;
- Promote and proactively engage in policy and response reform;
- Add your voice to raise awareness and generate public pressure through media and social media engagement and campaigns, including petitions; and
- Organize online or in-person report launches and panel discussions with relevant stakeholders to frame and adapt the findings to the national context.
Engage the Media to End TB
Engaging the media is a way to raise general awareness and mobilize public pressure. It can also influence decision-makers directly, as they generally follow the news closely. Securing media coverage of the release of A Deadly Divide: TB Commitments vs. TB Realities would help to put TB back on the agenda at the national or local level.
As a TB advocate, you can:
- Organize a press briefing, mostly likely online, to share the findings of the report with media;
- Disseminate a press release on the report to press contacts by email;
- Write media articles, opinion pieces, or letters to the editors of key media outlets;
- Secure radio or television interviews to share the findings of the report; and
- Generate public interest through use of social media.
Click HERE to download a draft press release that may be adapted and contextualized to the country or regional level, as appropriate.
Launch the Report
One way to disseminate the report to a large, interested audience is to organize events to share the findings. In the context of COVID-19, such events are likely to be online. TB advocates can organize a panel discussion or webinar with the participation of TB-affected communities, civil society, political leaders, and other relevant stakeholders.
Step Up on Social Media
These social media materials can be adapted and used to publicize the report and its findings and mobilize public pressure on decision-makers to step up their efforts to end TB.
You may wish to tag your political leaders, including the Ministers of Foreign Affairs and Health. Twitter handles can be found here.
You may also tag other key stakeholders, such as @WHO @GlobalFund @StopTB @antonioguterres and others.
Around the world, there is a DEADLY DIVIDE between the promises our leaders made to #EndTB and the investment of💰,⏰&🧑🤝🧑to fulfil those promises. To achieve the 🇺🇳 TB targets by 2022, govs must step up now! #TBDeadlyDivide READ:➡️https://bit.ly/373zuj7
Two years ago, the world’s leaders promised to spend $13bn every year on the fight to #EndTB.💊So far, they've paid up less than HALF. Our health is our wealth.💰 It's time to INVEST and close the #TBDeadlyDivide. READ:➡️https://bit.ly/373zuj7
As #COVID19 spreads throughout the🌏, many countries are still in the midst of a #TB epidemic. BUT communities affected by TB say countries use outdated policies, diagnostics & treatment.💊 Every year, 1.4m🧑🤝🧑die from TB, even though it's preventable & curable. #TBDeadlyDivide
Just 2 years left until the 2022 deadline for the global targets on #TB, and we say it's time for another🇺🇳High-Level Meeting in 2023. @WHO @StopTB TB-affected communities & civil society stand ready to support efforts to close the #TBDeadlyDivide.
To #EndTB, governments should integrate their TB & #COVID19 response, invest in a new TB #vaccine💉& adapt real-time data systems💻so that we can finally find & diagnose ALL people with TB. #TBDeadlyDivide https://bit.ly/373zuj7
Social Media Tiles
Tweet the images below on social media, with a link to the report and tagging @WHO @GlobalFund @StopTB @antonioguterres and your political leaders. The images can be downloaded here.