JUNE digital focus : College athletics AB Highlights college athletics coverage compiled from our extensive archive

College Athletic Administrators Learn the Art of Negotiation

Whether negotiating with an athletic apparel company over an outfitter agreement, with a student government over the ticket allotment for the upcoming football season or with the city council to gain approval of construction of new facilities, an athletic administrator's understanding and use of power is critical to eventual success.

Schools Strategize to Increase Student Football Attendance

An increasing number of athletic departments are pondering the steps necessary to keep their own student fan bases engaged amid a growing trend of apathy.

Seven Insights for Anyone Working in College Athletics

Chris Yandle, formerly the assistant athletic director for communications and public relations at Georgia Tech, shares lessons learned from his career in athletics.

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College Coaches on the Front Lines of Crisis Management

It's how universities and athletic departments conduct themselves before and during a crisis — such as Penn State’s Jerry Sandusky scandal — that can mitigate the damage and its duration.

College Coaching Transitions Challenge Athletics Staff

How an athletic department communicates a coaching change varies by circumstance. The announcement of a successful coach leaving for greener pastures likely won't be treated the same as a retirement, and dismissals can differ most of all.

Ohio Study Examines Increases in College Athletics Spending

As the cost of attending college continues to rise, the price of college sports for many schools is rising at a much higher rate.

Sports and Recreation Facilities Boost Small-College Enrollment

The campus sports and recreation building boom is credited with boosting the fortunes of countless institutions over the past 20 years, and athletics have played a role in boosting enrollment at smaller institutions.

College Training Facilities Marry Functionality, Experience

The approach to the design of collegiate athletics facilities — particularly practice facilities — has honed in on these goals to create an ideal day-to-day experience for student-athletes, integrating technology that can enhance performance and amenities to make the practice facility a home away from home.

Seven Ways to Engage Fans and Drive Ticket Sales

With a thoughtfully crafted campaign, sports teams can build relationships with fans and keep their stands full even while competing with the wide variety of entertainment options at fans' fingertips.


The Duke Model suggests athletic conferences control payment amounts based on their own purse and individual performance — a player's availability (games started) and statistical impact (categories led), as well as conference members' post-season success.

Designing the Modern College Football Practice Facility

Recruiting the best athletes is only part of staying ahead of the competition in college athletics; schools also need to have the resources to train the best athletes.


If you have a great aquatics facility you think we should feature in Athletic Business, submit it to the upcoming Architectural Showcase!

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