Solutions and Support for Women-led Businesses to Navigate COVID-19 By Business Call to Action and International Finance Corporation

This Business Call to Action and International Finance Corporation (IFC) webinar explores the impact of COVID-19 on women-led businesses, raises awareness on continued challenges, highlights opportunities that can help them respond to the current crisis and looks at how to build back better.


Heather Kipnis, Entrepreneurship Lead, IFC Gender and Economic Inclusion Group

Heather is the Women’s Entrepreneurship Product Lead for IFC's Gender and Economic Inclusion Group. In this role, she is the global technical specialist advising project teams, clients, and partners on how to close gender gaps in access to finance, markets, and non-financial services -- with the goal of unlocking opportunities for increased profit, growth and innovation for both IFC clients and women entrepreneurs in emerging markets. Additionally, she leads global product development, partnerships, and research for new advisory and investment solutions that support women entrepreneurs.

Maheen Adamjee, Founder, Dot & Line

Maheen is a graduate from The London School of Economics (LSE), an award-winning journalist and educationalist. She is the co-founder and CEO of Dot & Line an education-technology startup with a presence in over 4 major cities in Pakistan, running over 200 learning centres across the country. She also manages a creative space for children in Karachi.

Pura Mendez, Women Market Segment Manager, Banco BHD León

Pura Méndez is the Women Segment Manager at Banco BHD León in the Dominican Republic, in charge of the implementation of the bank’s gender strategy. This includes the development of value propositions for both individuals and SMEs, overseeing metrics and scorecard compliance and evolution, and defining action plans to improve team results. She is also responsible for analyzing Women’s Market data to identify and improve the bank’s value proposition for women.

Nili Klenoff, Senior Vice President, Product Management, Acceptance Solutions, Mastercard

Nili Klenoff is Senior Vice President of Global Product Management, Acceptance Solutions at Mastercard. In this role, she is responsible for optimizing Mastercard’s Acceptance footprint, including leading Mastercard’s global Go-to-market strategy for contactless payments. Previously at Mastercard, Ms. Klenoff headed up Global Product Management for Issuers within the Digital Payments business.

Luciana Trindade de Aguiar, Head of Business Call to Action, UNDP

For 15 years Luciana has been developing strategies to serve the people living at base of the socioeconomic pyramid for institutions such as IDB, CGAP (World Bank) and national and international foundations. As the Private Sector in Development and Innovation Specialist for the UNDP in Brazil, Luciana developed innovative solutions on inclusive business, finance for development and private social investment.

Sahbah Sobhani, Director, Istanbul International Center for Private Sector In Development, UNDP

Sahba brings 19 years of experience in the private sector in Silicon Valley, Singapore and at UNDP as Programme Advisor, Team Leader and Programme Manager including as the technical lead for the recently endorsed UNDP private sector strategy. He has significant partnership development and advocacy experience with the private sector working with over 100 companies and business organizations and a track record of operational leadership, innovation and management of 6 global UNDP-led strategic multi-stakeholder partnerships and initiatives in the area of business and development.
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