Introduction
The Adobe Certified Expert - Campaign Standard Developer exam guide provides potential candidates with information they need to prepare for the certification exam.
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Exam Guide Sections:
- Intended audience
- Exam information
- Minimum candidate experience
- Exam objectives and scope
- Online sample test
- Preparing for the exam
Intended Audience
This guide is intended for people who work in the following job roles:
- Marketing automation administrator
- Adobe Experience Cloud developer
- Email marketing analyst
- Digital marketer
Exam Information
- Exam number: AD0-E301
- Exam name: Adobe Campaign Standard Developer
- Certificate level: Certified Expert
- Status: Active
- Available languages: English
- Number of questions: 50
- Formats: Multiple choice and multiple select
- Duration: 90 minutes
- Delivery: Online proctored (requires camera access) or test center proctored
- Passing mark: 64% or 550 using a scaled score format of 300 to 700
- Price: $180 USD
Minimum Candidate Experience
At a minimum, the candidate seeking to become certified as an Adobe Campaign Standard Developer has
- At least two years of relevant experience in multi-channel digital marketing campaigns and web development (for example, REST API).
- Experience administering a marketing automation platform.
- Basic knowledge of CSS, HTML, and JavaScript.
- Basic knowledge of relational database modeling.
Completed at least 200 hours and one successful Campaign Standard implementation:
- Customized 2-3 workflows
- Expanded a recipient table or schema and data management
- Created typology rules
- Created workflow, delivery, and campaign templates
- Configured roles and rights
- Experience with the administration console / core services
- Awareness of Adobe I/O
- Experience with transactional messaging
- Experience with message delivery on multi-channels
- Managed packages
Exam Objectives and Scope
Section 1: Adobe Campaign Standard Solution (13%)
- Enumerate Adobe Campaign Standard concepts and capabilities
Section 2: Data Modeling and Data Management (28%)
- Extend the data resource
- Configure settings for data viewing and filtering
- Manage data in Adobe Campaign Standard
Section 3: Campaign Setup (28%)
- Use templates
- Configure workflows
- Configure landing pages
- Configure profiles and audiences
- Configure personalization
- Configure typology
Section 4: Administration (10%)
- Configure organizational units
- Configure security
- Apply processes on packages
- Apply processes to execute a workflow
Section 5: System Configuration (10%)
- Configure external accounts
- Describe resources for GDPR compliance
Section 6: Monitoring (8%)
- Enumerate solution monitoring options
- Interpret log files
- Explain the double opt-in setup
- Configure notification settings
Section 7: Reporting (3%)
- Configure custom reports
Online Sample Test
The sample test allows you to see the type and format of questions that you will encounter in the actual exam. There is no sign on needed. The results of the sample test are not stored, and do not predict your actual test results.
AD0-E301 Adobe Campaign Standard Developer Sample Test
- Mark your answer in each question.
- Use the link “Send Comments for this Question” to provide specific feedback.
- Click Next on the upper portion of the screen to save your answer and move to the next question. You may return and revise your question within the specified time.
- On the last question, click Submit Exam to submit all your answers.
- Complete the short survey. Click Submit.
- Click “Take Me to My Results” and then Review My Results to view your sample test result details.
Preparing for the Exam
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Recommended Preparation:
- Manage Workflows in Adobe Campaign Standard
- Design and Orchestrate Marketing Campaigns in Adobe Campaign Standard
- Extend and Customize Adobe Campaign Standard
- Adobe Campaign Standard documentation
Questions and Inquiries?
Please contact the Adobe Credential Program Customer Support team.
The content of this exam guide is subject to changes and updates. Last update January 2020