SPARK Experience Portfolio: Let our work speak for itself...

SPARK Experience is a creative agency powered by science.

Through our industry-leading expertise in cognitive psychology and human behavior research, we create and enhance websites, apps, campaigns, and brands.

Our ongoing partnership with AAA has had a transformative impact on their bottom-line.

Our first engagement with AAA nearly doubled their new member conversion rate and increased customer task completion rates from 54% to over 90%.

Over the years, AAA has relied on SPARK Experience to help teens learn to drive, attract college students to join AAA, improve safety for senior drivers, and enable quick access to roadside assistance.

Fossil needed research to guide design and innovation.

SPARK made data-driven decisions to improve usability, engagement, and persuasive design - ultimately driving sales. All key metrics improved, including task usability, which jumped from 69% to 90% success rates.

SPARK Experience is top notch at providing comprehensive user testing including eye-tracking services, which helped us at Fossil hone in on exactly which pain points needed attention most. Plus working with the team was a pleasure.


Michael Bloomberg himself commissioned SPARK to improve the visual interface of Bloomberg TV.

With competing display elements on-screen simultaneously, including news and stock tickers, Bloomberg needed scientific data to drive design changes.

SPARK conducted an eye tracking study, measuring audience visual attention with millimeter accuracy. This research led to a more engaging and less overwhelming experience.

SPARK propelled Pepsi's release of Propel Fitness Water with a mouth-watering digital strategy.

SPARK developed a series of photo, video, and seasonal contests to increase social media activity and brand engagement.

As a direct result, Facebook “likes” increased 5X and active engagement with Propel's Facebook page increased 8X.

Bose is known worldwide for the best sound systems. To stay ahead of the competition, they turned to SPARK for the best user research.

In the music industry, change marches at a rapid tempo. In order to stay ahead, Bose must be able to anticipate changes.

Bose has engaged SPARK in multiple research and innovation projects, pushing the envelope beyond your dreams. We can't tell you the juicy details, but keep an eye out at your local Bose retailer.

With over 2 billion downloads, Angry Birds is the most downloaded app of all time, but the advertising model needed SPARK’s help.

Rovio, maker of Angry Birds, hired SPARK to develop, test and scientifically validate new advertising formats that would do a better job of attracting consumers – and bolster the confidence of advertisers.

SPARK conducted an eye tracking study to empirically measure performance of different ad types. We also measured brain activity through EEG to determine when ads were appealing vs. frustrating.

We landed on an ad type that:

  • Drew the eye 7x faster
  • Maintained attention 3x longer
  • Was remembered later 3x more often
  • Produced stronger positive reactions and less annoyance

SPARK Experience combines the best in creative talent with Ph.D. level scientists trained to study human motivation, emotion, decision-making, and information processing.

We take user experience to a whole new level.

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