Vogue Knitting Media Kit 2019 Your access to the world's most passionate knitting audience

VOGUE is synonymous with fashion and style. When it comes to knitting, nothing equals the impact of VOGUE KNITTING.

Under the umbrella of the most recognized fashion publishing brand in the world, and with an illustrious 85-year heritage, we stand apart from every other knitting magazine on the planet.

Kudos to VOGUE Knitting mag for A-1 technical editing, blend of classic & edgy styles, easy & challenging designs, adding more plus sizes, and knitting news of Canada and other countries. (Vogue Knitting reader)
Our goal: To create editorial that inspires and educates our readers, and motivates them to engage in knitting.

We can deliver YOUR message to our readers through the most efficient and comprehensive circulation channels.

We invest in securing quality print circulation in the BEST local yarn shops, on the Newsstand, in specialty chains and bookstores, by download on iPad, iPhone and Android devices and with annual SUBSCRIPTION drives.

We deliver over 55 million knitting IMPRESSIONS each year through our multiple brand delivery channels.

We have exceptional Digital Reach.


  • 15.4 million page views per year
  • 294.8 million impressions per year
  • Over 1.8 million patterns downloaded from the site every year

Mobile (iPhone, iPad, Kindle, Android)

  • 500,000+ downloads of the reader app
  • Over 65,000 copies were sold last year, up 50% from the previous year
  • 100,000+ downloaded by print subscribers

KnitNews & Fashion Preview Emails

  • Reach 299,000+ in-boxes
  • Average open rate 39% with 7.5% click-thru
  • Global averages 17.5% open with 3.15% click-thru (smarinsights.com)

We have the widest Social Media reach in knitting publishing.

  • 235,000+ Followers
  • 192,000+ Followers log in daily
  • 65% Organic Reach
  • 554,388 Video Views
  • 0% Negative feedback
  • 58,600+ Followers
  • 21+ Million Views
  • 42,500+ Subscribers
  • 968+ Videos
  • 35,000+ Followers
  • 54 Boards
  • 1,100 Pins
  • All material from our magazines and books is posted so it can be searched and sold.

Vogue Knitting LIVE! We turn our pages into a knitting EXPERIENCE.

4 locations annually • 25,000+ elite knitting consumers from over 25 countries • over 60 of the best teachers in the world • 650+ classes • 420 shopping booths • Over 36 fashion shows • 40 featured yarn artists

Our Goal: To tap into the PASSION of our readers and inspire them with a unique LIVE learning, networking and shopping experience.

We deliver a VERY passionate audience

94% of our readers save EVERY ISSUE of our magazine.

94.7% of our readers have VISITED A WEB SITE they've seen in an ad in our magazine, and 73% have PURCHASED from an ad.

Our influence lives on. We have 4,800+ PATTERNS for sale on our site, and combined with over 800 videos on our YouTube channel, we keep yarn and inspiration in front of our readers long after an issue is off the shelves.

Additional Print Opportunities

our seasonal yarn previews and advertising features offer A unique waY TO MAKE YOUR BRAND Stand out. we offer half-front + cover wraps, fold-outS, booklets, split covers, inserts, and stand-alone supplements.
Shopping Guide: our Special advertising section GIVES you THE OPPORTUNITY to spotlight your product with a photo, description and contact information—all with prime up-front positioning.

Digital Opportunities

VOGUEKNITTING.COM ads rotate on over 750 pages with more than 14.4 million page views per year.

DEDICATED E-MAIL BLASTS We can deliver a customized blast to our subscribers, designed to drive traffic back to your site.

E-NEWSLETTER ADS in our KNITNews and PREVIEW E-mails go out 18x per year and reach 299,000+ subscribers.

LIVE LINKS Link your ads directly from our digital issues to your site. As a BONUS, all yarns featured in our editorial have live links to your site from our INSTRUCTION pages.

ADVERTISING ENHANCEMENTS Custom video, tappable content, photo galleries and animations.

SOCIAL MEDIA PROMOTIONS Dedicated offers and posts for your brand to our thousands of followers with added boost to grow your reach.

VOGUE Knitting LIVE! Sponsorship Opportunities

Partner Publishing

Our multiple award-winning imprint, Sixth&Spring Books, features titles from some of the best knitting luminaries, as well as titles co-created with our valued partners.

Custom Content

Custom content supports the sales of branded product.

partner with us to reach the world's best knitting audience.

Contact Us: Advertising

Contact Us: Editorial/Custom Publishing

Contact Us: Events

Soho Publishing LLC was formed in 2001. We are a privately-owned publishing company specializing in how-to-content creation, print and digital delivery, and exclusive events.

104 West 27th Street, 3rd floor, New York, NY 10001

Created By
Soho Publishing

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