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Food Philippines is a branding initiative of the Center for International Trade Expositions & Missions (CITEM) that enforces the image of the Philippines as a source of quality food products derived from fresh, healthy, and natural ingredients. Under this national brand, the Philippines is positioned as Asia's most exciting sourcing destination for food exports, being one of the world's top exporters of fresh fruits and marine products. Food Philippines unifies the promotional efforts of the government in overseas trade exhibitions and events to project one brand, one image, one voice.
FOOD PHILIPPINES @ WINTER FANCY FOOD SHOW, Moscone Center, San Francisco, United States
The logotype is complemented with a simple icon that stands for the diverse food products offered by the brand.


  1. BANANA is one of the leading fruits grown in the Philippines, and is the second largest agricultural export product of the Philippines. The Cavendish variety of Davao City, considered one of the best in the world, is exported to Japan and Korea. This Philippine fruit variety is also being exported to countries like Indonesia, Pakistan, Jordan, and others. Aside from being eaten raw, the Philippine banana can be processed into jams, candies and purees. The unripe ones may also be processed into starch and chips. Banana extracts can also be processed into wine, catsup and vinegar.
  2. PINEAPPLE — The Philippine pineapple is prepared and consumed in various forms such as chunks, slices, juices, syrups, and jams. The production wastes are further processed into sugar, wines and vinegar. The Philippines is one of the largest pineapple producing nations in the world, with the island of Mindanao hosting 90% of the plantations. Being the world’s third top pineapple exporter, the country exports Philippine pineapple to various destinations such as Japan, South Korea, and Singapore. The amount of export is steadily increasing as the world increases awareness of pineapple’s high nutritional value.
  3. MANGO is the Philippine national fruit. It is considered the world’s sweetest, and one of the world’s best. The Philippines is among the world’s top ten mango exporters. The Philippine mango has a growing market in Japan, Singapore, Hong Kong, Korea, USA, Australia, New Zealand, Canada, UK, and Switzerland. Philippine mangoes is also being preserved as jams or dried as snack. The dried mangoes for exports are growing in quantity and value. With its expanding menu categories, the Philippine mangoes are appealing to multicultural consumers, flavor lovers, and health-seekers, whether in sweet or savory applications.
  4. COCONUT — The Philippine coconut’s inherent sweetness and processing adaptability remain to be the envy of most coconut producers. Coconut oil and desiccated coconut are part of the top 10 farm exports in the Philippines. Accordingly, consumption of coconut water has been growing in popularity due to its health benefits and the rising “Western Coco Craze” makes the Philippines the world’s biggest exporter of coconut products. At present, coconut water in the US is consumed also as water for their coffee, and mixer for alcoholic chasers. The coconut flour is also recognized as a healthy substitute for wheat flour. Philippine-made coco flour is free from gluten and supplies great dietary fiber to produce a lot of recipe-based food for desserts, drinks, and pastries and is even used as a thickening agent for sauces and gravies.
  5. COFFEE & CACAO — The Philippines is one of the few countries that produce the four varieties of commercially viable coffee: Arabica, Liberaca (barako), Excelsa, and Robusta. This is because the climate and soil conditions of the Philippines make the country suitable for all four varieties. Robusta is the main ingredient of instant coffee products and makes up around 90% of the Philippines’ total coffee production. The Arabica, Excelsa, and Liberica had a rise in the domestic and global demand because of their specific taste and aroma. The Philippine coffee products are exported to countries in the Middle East, as well as Japan and Korea. The Philippine cacao gained more prominence with the rising worldwide demand for cocoa and cocoa-based products. The Philippines has local manufacturers of cacao which could even surpass the taste of imported chocolates. Interestingly, the Philippine cacao has excellent health benefits. Latest research shows extraordinary benefits on blood pressure, cholesterol and more. Moreover, the Philippine cacao processed into blocks called tablea, is also used for drinks, and for chocolates in cakes, and pastries.

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