case study of mercator

🌟Question 1:

  1. second-largest fast-moving retailer
  2. top three retailers
  3. customer loyalty system

🌟Question 2:

Early stage :

  1. export activities
  2. hire a manager outside
  3. Obtain experience from others

Today:

  1. various markets
  2. Attract talent

🌟Question 3:

Advantages :

  1. share experience;
  2. reduce unfair treatment;
  3. Senior executives with international experience

Disadvantages:

  1. High cost;
  2. waste of time ;
  3. less control.

🌟Activity1:

  1. Why did you leave the company that you worked for 6 years?
  2. What else attract you about the company?
  3. What's your goal in next three years ?

🌟Activity 2

Knowledge:

familiarity with the firm’s goals, objectives, policies and practices

familiarity with local business environment

Skills:

Cross-cultural and cross functional cooperation

Verbal communication

Non-verbal communication

Attitudes:

Positive

Comfortable with changes

Able to reconcile viewpoints

Abilities:

Emotional intelligence

Analysis

Personal traits:

Self-confident

Responsible

Competencies:

According to home office’s requirement to formulate development planning, operation strategy and objective of subsidiary

Sub competencies:

Organize operation and management of subsidiary

Other characteristics:

Leadership

Good judgment

Local director of subsidiary in Romania

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