Beyonce was the lead singer in Destinys Child. Beyonce was known as on of the groups strongest voices. When going through the rebranding process she had to figure out a way to separate herself from the Destiny Child name and become a solo artist. Beyonce changed her look and style as well as her lyrics to become her own brand that is now known across the world.
Kanye West started off as a producer for Jay z and eventually had to grow into the Kanye we know today. Kanye started off with a humble and lyrical persona as a conscious rapper and later on down the line he re branded himself as being a god also known as Yeezus. Representing that he was one of the best in the game as well as becoming a fashion designer and brand ambassador for a lot of high end fashion.
Gwen Stefani is a well known singer. At the beginning of her career she had this bad girl persona and one of the top selling artists of her time. Later on in her career she became a more humble and quiet as well as laid back individual and more family oriented than anything. She grew into the Gwen Stefani we know today.