Elements of Desighn By David BeltraN



Diagonal line: Suggest motion.

Gesture Line: A line that shows action or dynamics of a pose.


Distortion: To have a purposeful exaggeration of what is seen.

Idealism: To represent something as it should be.


Low Contrast: uses a narrow range of values meaning there is not much difference in the lightness and darkness

Value Contrast: is the relationship of one element to another in respect to lightness and darkness


Tactile Textures: are real, We can actually feel them.

Visual Textures: are illusionary. They give the impression of real textures.


Saturation: is the brightness or dullness of a color.

Value: is the range of lightness or darkness of a hue. Example: Light Blue, Dark Blue


Format: deals with size, shape, material, and purpose.

Contextual Constraints: can be where and how the designs will be seen. Magazines are seen up close Billboards are seen while driving and at a distance


Color: Complementary colors are easy ways to create contrast. Use colors that are very different from each other.

Shape: Use different shapes to create contrast


Font: such as poems can repeat constantly in iambic poetry in this pattern- a,b,b,a,b,a,b,b,a

Format: such as design of controllers for a specific console can repeat itself a lot.


Even when elements are physically separated from each other, if they are aligned there is an invisible line that connects them.

When items are aligned it creates a stronger, cohesive unit.


Group related items so the viewer sees them as one cohesive unit.

Items that are NOT related should not be close to other elements.

Created By
David Beltran


Created with images by Ү - "Lines" • ssoosay - "Night Red Lights" • MJFAN1 - "MJ PENCIL DRAWING" • Arturo Espinosa - "Victor for JKPP" • stockicide - "stock132" • Treforlutions TreVizionz - "THE POINT OF NO RETURN" • cliff1066™ - "Signing of the Treaty of Versailles, 1919" • Mick E. Talbot - "Javesella pellucida" • ai3310X - "Contrast" • BrunoSchalch - "Contrast" • writerary - "Contrast lamp" • Steve Snodgrass - "Contrast" • puppaluppa - "Texture" • puppaluppa - "Texture" • Kya Cookie - "Textures" • Yndra - "Texture" • lamdogjunkie - "Colours" • Beano Burnett - "Colour!" • patchtok - "Color Pairs" • auspices - "untitled image" • Steam Pipe Trunk Distribution Venue - "Billboard" • JensG - "blossom bloom blue" • Peggy2012CREATIVELENZ - "The Louvre Pyramid at sunset" • Brett Jordan - "Never-ending Stories (1 of 2)" • Cap'n Slipp - "Xbox 360 Controller #onaplate" • PixArc - "sea shells nature" • Peggy_Marco - "trumpf donald hair" • Vamos Car Rental Costa Rica - "Playa del Coco" • Morgan Gilbreath - "Proximity1"

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