Social media content:
During the month-long campaign, there will be at least two posts on Twitter each day, at least one post to Instagram each day, and a Snapchat geofilter that will be able to be used on International Day of the Girl.
This campaign will send out at least two tweets per day: one at 9 a.m. EST and one at 6 p.m. EST. These tweets will include statistics about girls' confidence, links back to our website, pictures like those we create for Instagram, and short references to famous women who were/are leaders and innovators. This is also one of the platforms where we will host our contest, which will use the hashtag #IWillBeContest
This campaign will post to Instagram at least once per day at 3 p.m. EST. These posts will include pictures of young girls holding up signs that use the hashtag, or talking about what they want to be when they grow up as well as pictures of famous and inspiring women and empowering quotes they may have said. This is the other platform we will use to promote our contest.
Snapchat will be less heavily utilized because a Snapchat geofilter can be costly and unfeasible for an entire month. However, on International Day of the Girl, creating and paying for a Snapchat geofilter that includes our hashtag, #IWillBe, and promoting it on Instagram and Twitter will hopefully boost awareness and engagement and get people using the hashtag on the other platforms.
This campaign will hopefully help to spread awareness about how actions and words can affect girls and their perceptions of what they can achieve in the future. It will also hopefully encourage and empower girls to follow their dreams and pursue their interests regardless of whether or not it is a traditionally-female field or has been done before. Just by generating the conversation around the importance of young girls' confidence and the need for encouragement and persistence, this campaign should help continue the progress that has been made in women's rights and help change society's tone. Every little thing can have a big impact, and if this campaign can help make one girl feel like she is smart enough, or strong enough, or capable enough to pursue her dreams, then it has made an important impact.
- Pictures: https://www.shutterstock.com/search/little+blank+girl+holding+sign, https://revrandylewis.com/2015/04/21/whats-her-name/, http://news.rutgers.edu/feature/ruth-bader-ginsburg-former-rutgers-law-professor-led-legal-campaign-gender-equality/20160228, Hillary Clinton at a campaign event in Hartford, Conn., April 21, 2016. (Victor J. Blue/Bloomberg)
- Geofilter: https://www.snapchat.com/on-demand (With a little editing by me)