3 Domestic travel
3.1 Domestic Tourism Industry Develops
Domestic travel as an important part of tourism in China because domestic travel benefits from huge cardinal number of population in China. Since 1987, domestic travel has developed significantly as a new industry in recent year. As the tourism market develops and people’s income increase, more Chinese think travel within the China is the best way to spend holiday, especially in two statutory holidays that are The National Day Holiday, from first October to seventh and Spring Festival, the number of tourist increase during the peak seasons. Because the domestic tourism industry become the popular industry, China develop domestic tourism strongly that build, expand or reconstruct 25,000 toilets at tourist attractions all over the country, there were more than 15,000 toilets, have been completed or under construction that count for 60% in the first half of 2016. And about 12,050 star-rated hotels submitted data to the China National Tourism Administration which took up 95.05% of all star hotels in the first quarter of 2016. (Travelchinaguide.com, 2016) So the events conduct in the statutory holiday that is the best time because people have enough time to there.
3.2 Domestic Tourism Industry Trend
In the past 10 years, China’s domestic tourism market increased by 10% on average each year. And Chinese domestic tourism industry provided service to 3.26 billion tourists on 2013 – a 10.3% year-on-year increase. In 2014, China’s domestic tourism industry is reported to have grown by 16.3% from the last year, provided service to 3.63billion tourists.
5. Tourism Resources in China
5.1 Natural Resources
China is a huge country and rich in the tourism resources, it has spectacular landscapes, historical sites, scenic spots and varied national customs. Visitors travel to China is attracted by meandering rivers and green mountains in the south of the Yangtze River and by grasslands and forests in North China. According to the research, Li River is the most popular attraction for visitors who from all over the world because there is a special event is called Li River cruise that from Guilin to Yangshuo is the important part of any journey to northeastern Guangxi Province. With its amazing landscape and taste of a life far away from the urban, tourists feel serenity when they arrival here because mist-covered karst mountains dot the landscape. Visitors can see the different finishing method that using cormorants to catch fish, Li River is the leisure attraction which visitors leave the concrete metropolis, enjoy the air without pollution. (Sony, D'souza and Jamal, 2016)
5.2 Cultural Resources
left huge numbers of cultural relics and places of historical interest spread across the vast country. (Np.china-embassy.org, 2016) The Great Wall of China is the top attraction for international tourist and Chinese guests. The Great Wall of China is longest wall and biggest ancient architecture in the world. Hundreds of millions visitors have been to the Great Wall of China after it opened to the tourist as an attraction, it is stretching from Gansu Province in the west to Shanhaiguan on the Bohai Sea in the east. (Sony, D'souza and Ja China is one of the world's four great civilizations. It has 7000 years’ history that has mal, 2016) The most popular part of the Great Wall of China is Badaling section in the 8 sections, there are more than 10million visitors come to visit some parts of the Great Wall of China that near Beijing on each year, (Account and New, 2016), that it is more easily accessible and where it snakes impressively over the mountain peaks. It was rebuilt, built and maintained to protect the northern borders of the Chinese Empire from the nomadic tribe attack from the north between the 5th century BC and the 16th century.
6 Case study
There is an example for case study that is Spring Festival in China. The Spring Festival is the most distinctive Chinese folk ceremonious traditional festival, which means New Year’s eve and the first day in the year, commonly known as "Spring Festival". In the traditional sense, the Spring Festival starts from the first day of the year until the fifteenth day of the year, among them with New Year's eve and the first day of the first lunar month. China's Han ethnic and minorities would conduct different activities to celebrate the Spring Festival during these days. These activities consist by jubilee blessing, worship deities and ancestors, and pray for good income. Spring Festival is the most important festival for Chinese, almost people will go back to hometown and stay together with family, it is similar as Christmas in UK. Because there are different cultures in the different cities, so Chinese have the different traditional in New Year Festival. On the whole, people live in the north of China eat noodles, opposite people live in the south of China eat dumplings. But there are many same things in different cities, small children will receive the money given to them as a lunar new year gift. Every family set a firework off in the street and open the light overnight.
Based on the research tourism industry in china, there are a few recommendations for conducting events in China. Firstly, the event should conduct on the holiday time that tourist have enough time to travel, such as National Day Holidays from 1st October to 7th October. Secondly, the destination of events should set in the famous city which people can arrival the destination conveniently according to the different methods, such as Shanghai, Shanghai is an international city in China, residents accept the new thing quickly and love to join the events. And the lastly, choosing the location of events should consider does the tourism facilities near the location of events, such as toilets, restaurants and hotels. And the target market should focus on tourists from Asian, because this group count more than 63% for international tourist arrivals.