R E W A R D
- based on a leader's ability to give rewards and positive consequences if people do what is asked of them -
R E F E R E N T
- based on a leader's likability. people often are willing to do as the leader asks because they like or want to be like this person -
L E G I T I M A T E
- based on a leader's position. people see this position as one that gives the leader power -
I N F O R M A T I O N
- based on a leader's control of or access to information that is perceived as valuable -
E X P E R T
- based on a leader's expertise, skill, and knowledge. people respect the leader's expertise and are influenced by it -
C O N N E C T I O N
- based on who a leader knows. people see the leader as having power because of his/her connections to or relationships with influential or important people -