Remarketing too... where we install a Facebook pixel on a website then when someone goes to the site, the next time they go to Facebook they'll see the page they were just on.
It should feel serendipitous! But this is all about maximising the number of touch points to move people from being a stranger to a buyer.
Business to business
This is much more logical, less emotive but more beaurocratic quite often dependent on business size. This is where technology really shakes things up such as supply chains. Businesses that go from wholesaler to the customer and they've never even touched the product!
It also allows businesses to make themselves bigger by leveraging and running strategic partnerships if they have like clients. For example über wanting to grow market in new places where it's legal could partner with Airbnb.
Customers for both don't mind cutting out the middle men, are comfy with the apps and don't mind meeting real people!
Please watch the following clip that provides an overview why start-ups succeed and provides a number of examples such as Uber, Airbnb and You Tube.
Bill Gross | The single biggest reason why startups succeed | 6.40 mins
So how can businesses compete in this digital economy where information technology is making us think differently and the fact that we need to adapt quickly to survive. The following clip illustrates how we need to change our thinking in order to thrive in the digital transformation era.
David Rogers | The Digital Transformation Playbook | 20.28 mins