Videoboards Span the Sports Spectrum
By Michael Popke
Whether the National Football League kicks off its season on time or calls for a delay of games because of the coronavirus pandemic, this much is certain: SoFi Stadium — the new home of the Los Angeles Rams and Los Angeles Chargers — will feature the largest videoboard ever created.
Programming and COVID-19
For the past several months, production teams at stadiums everywhere haven't been as busy as they'd like, thanks to the coronavirus shutting down sports. But some are finding alternate ways to generate revenue.
Beyond transforming venues into socially distanced movie theaters, facility operators can use videoboards for additional events such as group fitness classes, streamed concerts and outdoor learning. (See "Major League in a Minor League Setting" on page 51.)
Once venues reopen, communication with fans will be vital to keeping everyone safe and on the same page in terms of mitigating spread of the virus. "[Facility operators can] use an LED display to remind fans to social distance, wash hands and avoid things like spitting, high fives and handshakes," Sydow says, adding that because some fans may not feel comfortable returning to live sporting events, Daktronics has introduced the Big Stream package, which "lets fans see exactly what would be on the big videoboard at the field, complete with audio, animations, trivia and even sponsor advertising. We named it Big Stream because it combines the big screen with a live stream."
"This is a perfect time to look at what videoboards can do beyond showing game highlights, scores or advertisements," Samsung's Unzicker adds. "Venues can take advantage of the current climate, look at new opportunities and consider new ideas as they prepare to welcome fans back into the stands."
This article originally appeared in the September 2020 issue of Athletic Business with the title "Videoboards Span the Sports Spectrum" Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry.
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