Kale me Crazy! LOGO DESIGN


Kale me Crazy is a healthy Cafe, specializing in Smoothies and Super-foods. Operating in the heart of the city, on 1174 Bloor St W it is situated perfectly to capture a large net of office workers either During their commute or Lunch. Opening at 8:00a.m and closing at 6:00p.m it captures the niche market of morning commuters and lunchtime buyers. Providing a relaxed atmosphere for tired worker, letting them come and go as they wish; allowing a carefree cafe to flourish. Utilizing this atmosphere the volume or orders will increase albeit the size will be reduced to our signature drinks. Thanks to this the cafe will have a loyal base of customers who will come for our signature smoothies Increasing insuring our daily income. (Much like JuicePress in NyC)

Research and inspiration


Atmosphere and of the Restaurant




Comprehensive Drawing


Picture of Storefront


For this Project I drew Inspiration primarily from JuicePress. A successful chain of Juice bars, they have over 50 locations within NYC. Drawing inspiration from their Logo I decided upon a minimalist design. Combining two of my thumbnail sketches I conceived this logo. The logo is minimalistic to conserve it's versatility. it needs to be mass produced on cups and boxes while being instantly recognizable. One downside to this design is I was unable to incorporate a Kale leaf in my design. Rather than making my design clumsy and unwieldy I instead incorporated Kale within the text of the "Kale".

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