Wagner's Maple Syrup Sweet Wisconsin Heritage.

Current State

Presently, Wagner's has positively no branding. They also have no website; only a fairly minimal Facebook page. The label on the syrup has very poor design all around, with no real color scheme, tagline, conscious type choices, etc. The only reason I even know this brand exists is because I work at a grocery store. I assume Wagner's distributes to Wisconsin and the surrounding area, as they're a local, fairly small company.

Creative Mood Board

Logo

I'm thinking the logo will be more type-based, rather than graphic or geometric.

Tagline

"Sweet Wisconsin Heritage" "Sticky, Sweet Heritage." "Sticky. Sweet. Heritage." Something else (?)

Type

Color Palette

progress

logo

Final Color Scheme

final tyography

tagline

deliverables

facebook carousel ad

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