IDEA TOSCANA ISN’T ONLY AN IDEA, IT'S OUR LIFE: we produce natural cosmetics for wellness according to the highest Tuscany’s manufacturing tradition.
We are the ambassadors of Tuscan qualitative excellence in the world and perseverance to perfection is an integral part of our DNA.
Knowledge and flavors, perfumes and colors, enchanting landscapes and excellent quality of life, these are the values instilled by our products.
Combining innovation, tradition, nature and passion, we have created a special line for you
We wanted to pay tribute to the creative genius of Leonardo da Vinci on the 500th anniversary of his death, dedicating to him an entire line of personal hygiene and body care products: BIO Le Veneri.
The chosen name for this line is not accidental, but it has the intention to make feel like a “Venus” all women who use these products even if, due to the problems faced, the products are suitable for the whole family. The font used for the logo is inspired by the calligraphy of Leonardo da Vinci.
The shower gels BIO Le Veneri are the result of an accurate balance between detergents of vegetable origin and organic ingredients, appropriately combined to enhance the specific functions of each product. The formula, rich in organic extracts, is distinguished by its particular light consistency, indicating the naturalness of the product and the guarantee of a safe, delicate and effective cleansing.