Idea Toscana Natural Cosmetics for Wellness - The maximum of Organic Certification in natural cosmetics

IDEA TOSCANA ISN’T ONLY AN IDEA, IT'S OUR LIFE: we produce natural cosmetics for wellness according to the highest Tuscany’s manufacturing tradition.
We are the ambassadors of Tuscan qualitative excellence in the world and perseverance to perfection is an integral part of our DNA.
Knowledge and flavors, perfumes and colors, enchanting landscapes and excellent quality of life, these are the values instilled by our products.
Combining innovation, tradition, nature and passion, we have created a special line for you

Maximum safety with 100% certified natural and organic ingredients


We wanted to pay tribute to the creative genius of Leonardo da Vinci on the 500th anniversary of his death, dedicating to him an entire line of personal hygiene and body care products: BIO Le Veneri.

The chosen name for this line is not accidental, but it has the intention to make feel like a “Venus” all women who use these products even if, due to the problems faced, the products are suitable for the whole family. The font used for the logo is inspired by the calligraphy of Leonardo da Vinci.

The active ingredient:

Grape juice

from one of the most powerful antioxidants is born this ORGANIC cleansing and body care line, delicate, efficient and TOTALLY SAFE

Maximum results thanks to the antioxidant power of organic grape juice


  • Certified Natrue and Bioagricoop in compliance with the highest and most restrictive standards of organic cosmetics
  • 100% natural fragrance
  • Formulations based on detergents of vegetable origin
  • Dermatologically tested
  • 100% Made in Tuscany

Let's find out the products in detail

Bio Le Veneri Shower Gel

Normal Skin - Dry Skin - Delicate Skin

The shower gels BIO Le Veneri are the result of an accurate balance between detergents of vegetable origin and organic ingredients, appropriately combined to enhance the specific functions of each product. The formula, rich in organic extracts, is distinguished by its particular light consistency, indicating the naturalness of the product and the guarantee of a safe, delicate and effective cleansing.

BIO Le Veneri Shampoo

Normal Hair- Dry Hair - Greasy Hair

The shampoos BIO Le Veneri ensure a gentle and safe cleaning, also indicated for a daily product use, thanks to the presence of natural surfactants of natural origin and organic ingredients, suitably balanced to enhance the specific functions of each product.
...for the whole family

BIO Le Veneri

The pleasure of giving you the daily experience of self-care and well-being in the Tuscan way, one of the best places in the world where you can decide to live.


Creato con immagini di GLady - "damascena damask flowers" • alohamalakhov - "tuscany winegrowing grapevines"