Luxury spending is a very desirable way in which people like to spend their capital. In todays society it is without a doubt that luxury spending is no longer just for the most affluent and wealthy of people, but for the everyday consumer. For modern consumers conspicuous products are no longer limited to the upper classes. As the average level of discretionary income has increased, a larger number of people have access to conspicuous products and services (Kastanakis and Balabanis, 2012). Conspicuous products have become more sophisticated and subtle, not only in terms of flashiness but also symbolic meaning. Designer bags, shoes and watches are owned and exhibited by many individuals. This presentation will look at both Generation X and the Millennial generation (Generation Y) and distinguish the differences between the two, studying their differences in attitudes and mentalities towards luxury spending and what it means to them.