Kim then started to transition from just making TikToks to creating a clothing brand.
“So, eventually, it just naturally seemed like the right idea to transition to a clothing brand, since the message was great and people wanted to support it,” Kim said.
Not too long after, he announced ‘Keep It Wholesome - Collection 001.’
He had one motive with his clothing drops, and that was to help others. That is why with every drop he would donate a percentage of the proceeds to a charity he felt resembled his brand and his cause the most.
On September 9, 2020, the ground was broken for a new school in Malawi, a country in southeastern Africa, he had helped fund with @buildOn.
@Simon Kim on Instagram, keepitwholesome.com