Marketing Q1 2017

Opportunities

12 Month Trailing

YOY % Growth - YTD 2.3%

SEO Action Plan

Get rankings back to June 2015 results by 3/31

Top 6 keywords
  • Jeremy: Transcribing all videos, title tags, keywords for YouTube search
  • Lauren:¬†Optimized content creation, blog structure, backlinks from Realtor Spotlights
  • Eddie: Schema markups, private pages, site speed, mobile content
  • Kate: Optimize local pack with schema, competitive backlink analysis, duplicate content errors, title tags, profile descriptions, meta data descriptions, NAP, reviews, staying white hat allowed us to come out ahead post quality algo changes

Local Pack Ranking Improvements

Channel Breakout

December on the left, March on the right. Improved Organic traffic 10%

Paid Search Strategy - Remote Markets

Leverage Paid Search to Increase Remote Market Capacity

Not completed. Focused most of my attention on Houston stabilization until recently.

  • January: 36%
  • February: 17%
  • March (still crunching): 90% - will get out by EOB today

We need to break out the queue to track paid opportunities by location rather than relying on Google. Kissmetrics location tagging is not reliable. Assessing other options like the tracking by queue.

CPA & Agent Close Rates

We need to break out the queue to track paid opportunities by location rather than relying on Google. Kissmetrics location tagging is not reliable. Assessing other options like the tracking by queue.

Launch Online Booking

Desktop Focus Group April 12th - AB Testing Starts April 19th

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