Today's market is extremely crowded, competitive and the competitive advantage is shifting from product to customer. It's less about what else can we make and sell and more about what else can we do for our customers.

One of the most underestimated competitive advantage for organizations is their culture.

Every culture is unique and in the business world, uniqueness is a competitive advantage.

The simple definition of culture is how organizations "do things". These things include the way people make decisions, get their work done, what they prioritize, how they interact with college, clients and customers, performance etc.

So how do you shape your culture into a competitive advantage?

Turning your culture into a competitive advantage starts by identifying your current and preferred organizational culture. After performing this assessment, people wonder how they personally fit into the current and preferred culture types.

A personal culture assessment is also conducted as a successful shift from the current to preferred culture is heavily dependent on alignment between personal and organizational culture.

To validate the need for this shift from current to preferred we will also conduct an assessment to determine how closely coupled the preferred culture is to your target customers/market.

The last link in this culture chain is your target customers/clients culture. An assessment to analyze how closely coupled the preferred culture is to your target customers will validate the need for this shift from current to preferred.

Achieving culture chain alignment from people to organization to customer will position your organizational culture as a competitive advantage and further your success.

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