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#REDEFINEREFUGEES WHEN YOU THINK OF THE WORD REFUGEE, WHAT IMAGE COMES TO MIND?

WORLD REFUGEE MONTH

This World Refugee Month, join 734 Coffee in our efforts to remove the stigma associated with the word refugee. From culinary dishes to festive traditions, let's highlight the rich diversity refugees and immigrants bring to America by helping to change the narrative. To participate, you do not have to be a refugee to help put a new face to the movement. There is room for everyone to part-take in this campaign and help #REDEFINEREFUGEES by sharing images of what success looks like when refugees are seen as people. Watch the video below to find out why World Refugee Month is important and scroll further down to find out how you can participate in the campaign today!

JOIN #REDEFINEREFUGEES CAMPAIGN TODAY!

Option #1: Let's Go Viral

On JUNE 20th, join 734 Coffee to make this picture of resilience go viral. For too many years there have been images of hopelessness and despair shared about refugees. Together, we can change the perspective and begin a new narrative by sharing this image of a true refugee champion, Manyang Kher. A former Sudanese refugee, Manyang's story is one of true resilience and should be celebrated. If you agree, join the campaign today by committing to share or retweet Manyang's photo on your social media platforms and tagging 3 or more friends on World Refugee Day.

  • FOLLOW 743 Coffee on Facebook, Twitter & Instagram.
  • GRANT us permission to share Manyang's photo with you on World Refugee Day by sending an EMAIL or text 734-210-0112 with the phrase, "I want to help 734 Coffee #REDEFINEREFUGEES."
  • SHARE or retweet Manyang's photo on your social media platforms and tag 3 or more friends to participate on June 20th.

Option #2: Create A Video

Built and shaped by immigrants and refugees alike, the United States is a cultural mosaic. For decades, they have been influencing, changing and enriching the common culture of the country. This World Refugee Month, join 734 Coffee as they highlight the rich diversity in America by sharing your family origin with millions through a powerful video that will be featured on 734 Coffee's social media platforms during World Refugee Month.

  • FOLLOW 734 Coffee on Facebook, Twitter & Instagram.
  • RECORD a 15 to 30 second video.
  • START your video with the slogan "Let's put a new face to the refugee movement," followed by your name, place of residency, occupation or school you attend, and your family's origin/background if you know it.
  • SAMPLE script, "Let's put a new face to the refugee movement. Hi, my name is Megan Murphy. I live in Washington, DC. I'm a business strategist and my family is from Lithuania."
  • UPLOAD your video to Facebook, Instagram or Twitter using #redefinerefugees.
  • VIDEO will be featured during World Refugee Month in June 2019 on 734 Coffee's social media platforms.
  • EMAIL your video to team@734coffee.com to be entered into a contest to be featured on 734 Coffee website and, for going the extra mile, win a 734 Coffee gift box.

WATCH SAMPLE VIDEO

Option #3: Submit A Photo

Want to show your support for the refugee movement but do not have time to record a video? Don't worry, you can submit a photo in replacement of a video.

  • FOLLOW 734 Coffee on Facebook, Twitter & Instagram.
  • UPLOAD a photo of yourself to Facebook, Instagram or Twitter platforms using the #redefinerefugees with the following caption: name, place of residence, occupation or school you attend, and your family's origin/background if you know it.
  • PHOTO will be featured during World Refugee Month in June 2019 on 734 Coffee's social media platforms.
  • E-MAIL your photo to team@734coffee.com to be entered into a contest to be featured on 734 Coffee's website.
Sample caption, "My name is Yicel Mangandi. I'm a cadet in the U.S. Army. I live in Maryland. My ancestors are from El Salvador. #redefinerefugees"

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