A Day in Disneyland Fall 2016 ASU Turn Around trip with a touch of UX

No matter how your heart is grieving. If you keep on believing. The dream that you wish will come true.

Going to Disneyland for me is like a dream come true. I am someone who cares about the people's experiences and how they interact with the world around them. Disneyland is the best place to see how all of the little details come together to create beautiful and lasting memories that always help warm up the heart during cold days.

“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” ― Walter E. Disney

As a UX Designer and Researcher I like traveling and trying as many new things as possible but also testing the systems and layouts around me to see if they are successful. Disneyland is one of my favorite places to conduct mini heuristic evaluations for fun with Jakob Nielsen's usability components in mind.

to wait or not to wait is the question of the century

How long would you be willing to wait for your favorite ride in Disneyland? 20, 30, 60 or a 100 minutes? We did all of the above, Hyper Space Mountain being by far the worst of them. It's good to have friends in line because if I went alone I would have been miserable.

The line situation in Disneyland is getting out of hand, the cast members continuously have to add more ropes to extend the lines further into the park. Which causes more traffic and a sense of dread for all the people who are excited to go on their favorite rides. When I was talking to my friends about it, we figured that the problem had nothing to do with how many people were in the park, the true issue was organizing the masses correctly and dividing them evenly through out the park. After considering our options we found a simple solution that could potentially solve the chaotic lines and wait times.

Instead of giving out paper form Fast Passes for only a select amount or rides Disneyland should consider implementing a mandatory schedule for ride time frames on their website or the app. Only a certain amount of spaces would be open for grabs and the rest would be first come first serve. You might already be saying "Ew no, I don't want to plan my whole Disney trip, I want it to be spontaneous and one of a kind!" Okay, yeah cool I know what you mean but allow me to explain our solution.

  1. After buying a ticket online you would be sent to the new "Plan My Trip" feature
  2. You would have a hourly calendar with all of your ticket parks and dates, on the left side you would see a menu with a selection from "Rides, Food, Entertainment" and so on and so forth
  3. You would choose one of those selections, for example we would choose Splash Mountain and drag it into the 3:00pm-3:30pm time block
  4. It would save on your calendar and reserve how ever many tickets you added to your trip
  5. You would show up at that time in the park and wait no more than 5 minutes

At this point you would be able to fill out all of your spots on the calendar page to make sure you would be able to go on the rides you want without having to waste 60 minutes or more standing or in our case sitting in a line. Imagine sitting down and not having to wait for a table at a restaurant or going through the lines in a matter of minutes. So, instead of going on only 5 rides in a matter of 12 hours, you would be able to run through more than 10 on a very busy day.

Okay, what if I want to try something off schedule?

If you see a new ride that you didn't think of adding or at the time it didn't seem like the right idea, do not despair. Disneyland would incorporate "Stand By" lines where you are not actually waiting but you are. Technically speaking it would be like getting one of those little buzzers at restaurants that tell you when your table is open. This would work the same way with the Disneyland app. You would simply sign up for that rides Stand By option and it would just send you a message saying that it was your turn.

You might be thinking, "What if it interferes with my original schedule?" The Stand By feature would plan in between your schedule and it would also track your distance away from the ride. So if you were like 2 minutes away from the ride and they needed a few more single riders then they would send you a message and it would be your turn in less than 5 minutes. Pretty cool right? It would save you a lot of time and you would be able to try everything without having to miss out on other rides.

What do you think? Would this work or would it be too much trouble to figure out?

Our disneyland adventure photos

Disneyland Holiday Fireworks!

Created By
Zuzanna Czerny


Zuzanna Czerny

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