Current Mission/ Vision
GM’s purpose begins with a few simple but incredibly powerful words: We are here to earn customers for life. Our purpose shapes how we invest in our brands around the world to inspire passion and loyalty. It drives us to translate breakthrough technologies into vehicles and experiences that people love. It motivates the entire GM team to serve and improve the communities in which we live and work around the world. Over time, it’s how we will build GM into the world’s most valued automotive company.
Improved Mission Statement
General Motors wishes to earn customers and keep them for life. To do this, we invest heavily in our brands, develop new technologies to enhance our ability to give our customers the best driving experience possible, and provide exceptional products and services to our worldwide customer base through socially responsible operations.
Improved Vision Statement
GM’s vision is to be the world leader in designing, building, and selling the best vehicles by providing the best driving experience to its customers.