General Motors Group 18


  • Expand Operations in China by building more dealerships
  • Implement Maven in the Chinese Market
  • Capitalize on the high demand for GM products
  • Total Cost: Maven: $99.36 million Dealerships: $2.373 billion
  • NPV: $271.82 million
  • IRR: 9.60%

Current Mission/ Vision

GM’s purpose begins with a few simple but incredibly powerful words: We are here to earn customers for life. Our purpose shapes how we invest in our brands around the world to inspire passion and loyalty. It drives us to translate breakthrough technologies into vehicles and experiences that people love. It motivates the entire GM team to serve and improve the communities in which we live and work around the world. Over time, it’s how we will build GM into the world’s most valued automotive company.

Improved Mission Statement

General Motors wishes to earn customers and keep them for life. To do this, we invest heavily in our brands, develop new technologies to enhance our ability to give our customers the best driving experience possible, and provide exceptional products and services to our worldwide customer base through socially responsible operations.

Improved Vision Statement

GM’s vision is to be the world leader in designing, building, and selling the best vehicles by providing the best driving experience to its customers.

Internal Assessment

Internal Factor Evaluation

Strategy Formulation

SWOT Bivariate Matrix

SPACE Matrix/Grand Strategy Matrix

Proposed Strategy

  • Capitalize on Chinese auto industry success by building 210 dealerships in the next 3 years
  • Expand Maven into China to establish GM's presence as a multifaceted auto manufacturer.

Strategy Implementation

Strategy Cost Breakdown/Timeline of Cost

Projected Income Statement

Projected Balance Sheet

Pro Forma Ratios



This Strategy has the potential to increase sales and advance the image of General Motors in China.


Created with images by mrkumm - "GM" • Andrey Belenko - "View of Beijing" • khalid Albaih - "The Bund-Shanghai"

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