our Brand POSITION & Promise
Brand Position
We are protein/supplement innovators. From early on, we understood that a supplement must also complement the body’s natural, healthy processes. So we created a line of products that works with the human body’s own intelligence to achieve and maintain optimal health, energy and wellness.
By unlocking that natural vitality that is within all of us and by committing to environmentally conscious, sustainable production, we’ve carved out a unique space in the health and wellness industry.
Nutrasumma exists to help each person actualize their fullest expression of health and well-being.
Brand Promise
Nutrasumma Promises Vitality.
VITALITY is defined as exuberant physical strength or mental vigor. When you come across that magnetic personality that’s impossibly energetic, positive, and simply overflowing with life and its many pursuits, that’s vitality in action...and that's what we deliver to those who use our products.
Our Brand Audience
Brand Audience
Primarily Health Enthusiasts
Men + Women Ages 25 - 45+
These are what we call aspirational wellness seekers who are acutely aware of what they put into their bodies. They’re driven by performance, live an extremely active lifestyle and often have food sensitivities. As a brand, we’re positioned to educate consumers by staying curious about their individuality and attentive to their needs – person by person.
Nutrasumma’s commitment
Nutrasumma Products
Greens + Probiotic Complex + Whey Protein Powders + Pea Protein Powders
KEY HIGHLIGHTS
Nutrient rich plant based greens complex
2mg of astaxanthin for added eye and skin health
XOS – A UCLA studied prebiotic shown to benefit gut flora by increasing the bifobacterium strain
Anti-Stress Blend – Holy basil leaf extract, rhodiola rosea leaf extract and L-theanine
Each serving provides 80% of your daily requirement of Vitamin C
Like fruits and vegetables, green foods contain a wealth of vital nutrients, including 21 different vitamins and minerals. Unlike most fruits and veggies, though, green foods like spirulina also provide essential fatty acids, plus all 8 essential amino acids needed to form complete proteins. Nutrasumma Greens also delivers added nutrition from vegetables, fruits, and algae based superfoods.
Nutrasumma Greens with Prebiotic Fibers includes a diverse mix of plant-based greens and carotenoids like astaxanthin, to support your eyes’ visual sharpness and skin health. We know that plants should be a staple in every person’s diet, which is why Greens consists of kale, pineapple, barley grass, and apple along with an excellent daily source of antioxidant Vitamin C. Nutrasumma’s Greens also includes prebiotics, Fructooligosaccharides (FOS) and Xylooligosaccharides (XOS). These prebiotic fibers may increase the amount of good intestinal microflora such as Bifiddobacteria. These bacteria help maintain a healthy bacterial balance in your gut.**
KEY HIGHLIGHTS
20 billion CFUs per serving
15 different probiotic strains
XOS, a special prebiotic – 750 mg per serving
Fermented organic quinoa sprout powder
The 15 strains work together to nourish the entire intestinal tract, with some focusing more on the small intestine and others more on the large intestine. Xylooligosaccharides feed the probiotics and help them to reproduce, and also have been shown to provide other health benefits, including cardiovascular and blood sugar support. Fermented organic quinoa sprout powder is a support medium for additional bacterial protection.
The blend of 15 different strains of probiotic support optimal beneficial bacterial levels in both the small and large intestine, for gastrointestinal support, immune health, and optimal nutrient absorption. XOS has been shown to nourish bifidobacteria, and to provide a protective effect on acidophilus strains.
KEY HIGHLIGHTS
Low temperature processed
Free of GMOs and rBST hormones
No artificial ingredients
2 grams of XOS per serving
Great taste and mixes easily
Whey protein concentrate provides an easily-digested complete protein along with naturally-occurring immune system supporting factors. Xylooligosaccharides (XOS), as studied by UCLA, provides nutritive support for beneficial intestinal bacteria, and are associated with other health benefits.
Whey protein concentrate and xylooligosaccharides have unique immune-supporting properties which are not found in other protein supplements. XOS, a prebiotic, feeds beneficial bifidobacteria, and may help to protect acidophilus strains against stomach acid that may be elevated by protein consumption. As prebiotics generally are not plentiful in high-protein foods, this can address a particularly important factor in a consumer who may be on a high-protein diet.
KEY HIGHLIGHTS
20 grams of fermented protein per serving
Easily digested and assimilated
Free of dairy, soy, and artificial ingredients
Excellent amino acid profile
Great taste and mixes easily
Fermented pea protein provides a high quality, dairy-free, soy-free plant protein in a form that is exceptionally digestible and well-utilized by the body, with no artificial sweeteners, flavors or colors.
