Everything is NOT Awesome Campaign Gemma Fox - 260566031

  • Everything is NOT Awesome Campaign
  • Released January 2014
  • Nearly 8 Million Views on YouTube
  • Song played from the LEGO Movie (Brand Recall)
EFFECTS:
  1. Multiple Copyright Infringements (Didn't recognize Threat from WB and LEGO)
  2. LEGO announced it would end its 50-year-long, $60 million partnership with Shell (3 months after release)
  3. Over one million support signatures
THOUGHTS/REACTIONS
  1. TRYING TO TARGET PARENTS OF CHILDREN (AGE 7-12) (APPEAL TO IMPROVE THE FUTURE)
  2. IT'S UNEXPECTED AND CREATIVE
  3. SIMPLE TO UNDERSTAND AND ACTION IS PRESENTED
  4. PRESENTS A TANGIBLE SOLUTION TO A PIECE OF WICKED PROBLEM
  5. DOES EVERY COMPANY HAVE THE RESPONSIBILITY TO CHOOSE ITS SUPPLIERS AND PARTNERS ETHICALLY?
WHAT ARE YOUR THOUGHTS/REACTIONS?

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