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FIFA WORLD CUP 2018 Transcending Boundaries for Extraordinary Experiences

A winning experience for the clients, attendees, and BCD

Occurring only once every four years, the FIFA World Cup stands as one of the most highly anticipated events in global sports. In 2018, thousands of attendees descended upon Russia's host cities to witness history in the making as 32 teams vied for the coveted victory. Throughout June and July, BCD Sports teams around the globe provided support to over 2,000 of these attendees during the 2018 FIFA World Cup. Through unparalleled preparation, logistical expertise, and dedication, our global teams delivered top tier experiences that surpassed all client expectations.

BCD Sports Argentina

Argentinean Example

An existing client from Argentina partnered with BCD Sports Argentina to provide a comprehensive event experience for the 2018 FIFA World Cup for an immersive fan-focused football program. Emphasis was placed on bridging cultural language and culinary gaps to provide a seamless experience.

Stats At A Glance

  • 155 Attendees
  • 7 Unique Corporate Groups
  • 2 programs June 11th-17th and June 19th-27th
  • 3 Cities of play: Moscow, Nizhny Novgorod, & Saint Petersburg
  • Air, hotel, ground transportation, and hospitality logistics were organized & executed by the BCD Sports team

The Challenges

The client wanted to develop a program for seven Argentinean corporate groups during the 2018 FIFA World Cup in Russia. They placed particular emphasis on ensuring that we bridged cultural gaps and language barriers in order to deliver an immersive, comfortable, and unique fan experience.

Our Solution & Results

BCD provided an experience which combined elements of both global football and Russian culture to transcend the cultural obstacles guests would face when attending the event. Hotel accommodations, meals, hospitality tickets—Match Club, B Seat & Pavilion—24 hour coordination, medical assistance, and private excursions were all coordinated by BCD Sports. In order to ensure quality of services, BCD utilized an existing partnership with TIJE Travel to organize chartered air services, tour guides in Moscow, and logistical support for all groups involved in the program. This guaranteed smooth travel transitions and adequate support for bridging language barriers for all attendees. We assisted with all coordination of transportation services in Russia including air, ground, and rail transport to maintain excellent program standards.

“The truth is I only have words of thanks...I had the feeling and tranquility of having the support of a large agency with the treatment of a small agency, where there is personalized treatment and customer follow-up...I thank you and congratulate you!” –Sports Marketing Director of International Media Conglomerate

By leveraging our partnership with TIJE Travel and utilizing the logistical support and resources of BCD we were able to provide the client personalized experiences with the high-touch of a boutique agency and the support of a global brand. Our strategic partnerships also allowed for reduced operational costs through better conditions and payment terms, more personalized service and attention to detail, a full BCD Sports on-site presence for support, and the financial backing of the global BCD brand which resulted in a lower spend over the duration of the program for the client.

BCD Sports Belgium

Belgian Example

The BCD Sports Belgium team had the opportunity to work with a number of diverse global groups during the 2018 FIFA World Cup and were tasked with organizing and executing program logistics for over 1,500 clients throughout match play.

Stats at a Glance

  • Over 1,500 attendees managed
  • Delegates of the Belgian Sports Press Group, Football Association, board members, & VIP's, sponsors, & guests in attendance
  • 15 different programs executed in 6 different cities over 3-5 weeks
  • Air travel, chartered flights, hotel, ground transportation, sourcing & booking, catering, fan ID services, and hospitality logistics were organized & executed by the BCD Sports team

The Challenges

The client's first challenge was the need for a cost effective solution to their hotel needs for the 2019 FIFA World Cup. They had a preference for lodging near the Belgian National Team’s ‘base camp’ during the tournament, however, due to a late confirmation of the Belgian team’s accommodations in northwest Moscow they were faced with both timing and planning obstacles. The client's second dilemma centered around securing a domestic charter flight that could also shadow the same flight schedule as the Belgian National Team throughout all match play in Russia.

Our Solutions & Results

To provide the best possible experience we chose to collaborate with a reliable local agency who had previously executed contracted work with us for other football related projects and programs in Russia. Additionally we elected to work with a BCD preferred and vetted charter company with relationships on the ground with local Russian airport authorities. To solve our client’s hotel challenges we secured all blocks of a 3 and 4 star hotel for the majority of the stay. Each hotel had two dedicated staff members and a DMC staff member fluent in Russian on-site to assist with any client needs and the oversight of food, WiFi, and transfer requirements during the Belgian Press Group's stay. On-site staff were also given the ability to change or book tickets to additional Russian match-play cities in order to quickly anticipate client needs during the elimination stages of the tournament and accommodate for any last minute needs.

“Thank you also for all your energy and dedication for the smooth running of this World Cup. I found - and still think - the collaboration was more than successful and I am very happy that we came to such a good relationship with BCD...you - and the rest of BCD - can certainly be proud of what you have realized here, and are still doing.”

The Belgian Sports Press group was extremely happy with the level of personalized service they received throughout the program. Our clients expressed overwhelming gratitude for the logistical support provided while under incredible stress and pressure—especially given the diversity of the TV networks, news outlets, and media houses, and the fact that many of them were industry competitors. They adamantly expressed our service commitment, strategy, and people made all the difference in providing the smoothest possible programming throughout the event.

We can't wait to see how what challenges we can overcome with our clients in the future.

For more information, inquiries, or comments, please contact the BCD Sports Team at info@bcdsports.com

Created By
Cameron Pettigrew
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