Elements of Design Line, shape, value, texture, color, format, contrast, repetition, alignment, proximity


Line: a mark made by a tool as it is drawn across a surface. The tool can be almost anything - a pencil, a pointed brush, a computer and mouse, even a cotton swab. Also, a line is defined as a moving dot or point, or can be called an open path.

  • Line can describe shape, so we can recognize objects.
  • Implied Lines are created by positioning a series of points so that your eye automatically connects them.
  • Psychic Lines create a mental connection between two elements. There is NO REAL LINE.
  • Lines have direction.
  • Horizontal Lines imply quiet, and repose or tranquility.
  • Vertical Lines have potential for activity or movement, but also represent strength and nobility.
  • Diagonal Lines suggest motion.
  • Contour Lines follow the edges of forms to describe outlines.
  • Gesture Lines show action or dynamics of a pose like actions lines in a comic book.
To sPacE

This is an example of implied and diagonal lines.

This is an example of psychic line

Hello! :D


Shape: a visually perceived area created either by an enclosing line, or color or value changes defining the outer edge.

  • Shapes can show “realism” or images as they are seen.Shapes can show “distortion” or have a purposeful exaggeration of what is seen.
  • Shapes can show “idealism” or represent something as it “should” be in an ideal world.
  • Shapes can show “abstraction” or a simplification of natural shapes to essential basic shapes
This is an example of a shape
DOge BReAd

Another example of shape


Value: the description of lightness or darkness of a visual element

  • Value Contrast is the relationship of one element to another in respect to lightness and darkness
  • Value Contrast helps identify the separate elements of a design.
  • Low Contrast uses a narrow range of values meaning there is not much difference in the lightness and darkness
  • High Contrast uses a wide range of values or a huge difference in the lightness and darkness in a design.

Sed Doge ;( low value contrast

Hepy Doge :) high value contrast


Texture: is the tactile quality of a surface or the representations of surface quality.

  • Tactile Textures are real. We can actually feel them.
  • Visual Textures are illusionary. They give the impression of real textures.
  • Pattern or the repetitive arrangement of elements can create texture.

Fur of sacred doge

Rough doge


  • Hue is the name of the color. Example: Cyan, Magenta, Yellow, Black
  • Value is the range of lightness or darkness of a hue. Example: Light Blue, Dark Blue
  • Saturation is the brightness or dullness of a color.
  • RGB stands for Red, Green, Blue which are the three primary colors when working with light. All colors seen on a monitor or screen are created using the RGB model.
  • Red, Green, and Blue are additive primaries because when you mix equal amounts of Red, Green, and Blue you create white light.
  • CMYK stands for Cyan, Magenta, Yellow, Black which is used for offset printing or four-color process printing.
  • Cyan, Magenta, and Yellow are subtractive primaries because when these are mixed they create black.
  • Subtractive Primaries deal with ink or pigment while Additive Primaries deals with light.

much bright colors

Dull colors


Format: the substrate or support for a graphic design.

  • Format deals with size, shape, material, and purpose.
  • Contextual Constraints can be where and how the designs will be seen.
  • Magazines are seen up close
  • Billboards are seen while driving and at a distance
  • Budget is also a contextual format

Doges on shirt

Or Doge on this car :)



Contrast is created when two elements are very different.

Types of Contrast

  • Size - Use various sized elements to create contrast
  • Color - Complementary colors are easy ways to create contrast. Use colors that are very different from each other.
  • Shape - Use different shapes to create contrast

Different Doges/ shapes

Different colored doges :)


Repetition is created when you repeat some aspect of the design throughout the entire piece.

  • Any element can be repeated.
  • Font
  • Line
  • Bullet
  • Color
  • Design Element
  • Format
  • Spatial Relationships
  • Anything the reader will visually recognize

Many doges were repeated for this beautiful picture

His fur color is repeated thrughout his entire body with very little change


Alignment is placing items on a page so they have a visual connection with something else on the page.

  • When items are aligned it creates a stronger, cohesive unit.
  • Even when elements are physically separated from each other, if they are aligned there is an invisible line that connects them.
  • Alignment tells the reader that different elements belong together

Even though it doesnt seem right, those are both doges and it shows that they belong together... or in ones stomach

Seeing the way the doge is looking at those fries, its obvious that doge and fries are supposed to belong together


Proximity is when you group related items together.

  • Group related items so the viewer sees them as one cohesive unit.
  • Items that are NOT related should not be close to other elements.

Doge and cate do not belong so they try to not be in close proximity but they will fight because cate is evil and hurt Doge's feelings ;(

much doge

Doges are always in close proximity to eachother because they are unified by their shibeness no matter how they look :)

such doge, Much finish, Wow

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