The USA Travel Show started with Exhibitor Reception on Sunday evening at the Tivoli Hotel when Karin Gert Nielsen, Managing Director, Discover America Denmark, & CEO, Atlantic Link, welcomed the exhibitors.
Monday morning kicked off with Copenhagen Airport and Billund Airport Breakfast Session and Exhibitor Briefing. The breakfast session was followed by four press conferences/destination updates.
While Scandinavian media were attending the press conferences, trade participants had pre-booked appointments with the exhibitors.
USA Travel Show officially opened with welcome speeches by Karin Gert Nielsen, Managing Director, Discover America Denmark & CEO, Atlantic Link, Laura Lochman, Chargé D’Affaires, U.S. Embassy to the Kingdom of Denmark and Chris Ellis, Director Global Trade Development, Brand USA.
Travel trade and media had the possibility to meet all the exhibitors during the free flow workshop.