USA Travel Show March 6th, 2017 - an Atlantic Link case story

Photo: Hasse Ferrold

This year’s USA show, we had 63 supplier companies and the largest delegation ever with 88 representatives attending the USA Travel Show, representing state tourism offices, city tourism offices, car rental, airline, RV, rail, parks, as well as hotel products and services. The US exhibitors met with more than 250 Scandinavian travel agents and media.
Atlantic Link arranged all aspects of the USA Travel Show on behalf of Discover America Denmark. USA Travel Show is the largest B2B workshop in Scandinavia with focus on USA destinations and products.
The USA Travel Show started with Exhibitor Reception on Sunday evening at the Tivoli Hotel when Karin Gert Nielsen, Managing Director, Discover America Denmark, & CEO, Atlantic Link, welcomed the exhibitors.
Monday morning kicked off with Copenhagen Airport and Billund Airport Breakfast Session and Exhibitor Briefing. The breakfast session was followed by four press conferences/destination updates.
This year's press conferences/destination updates were presented by Brand USA/U.S. Travel Association, Icelandair/Philadelphia Convention & Visitors Bureau, Discover New England, and Yosemite Mariposa County Tourism Bureau/Mammoth Lakes Tourism
While Scandinavian media were attending the press conferences, trade participants had pre-booked appointments with the exhibitors.
USA Travel Show officially opened with welcome speeches by Karin Gert Nielsen, Managing Director, Discover America Denmark & CEO, Atlantic Link, Laura Lochman, Chargé D’Affaires, U.S. Embassy to the Kingdom of Denmark and Chris Ellis, Director Global Trade Development, Brand USA.
Top photo: Hasse Ferrold
Travel trade and media had the possibility to meet all the exhibitors during the free flow workshop.
Thank you to all the exhibitors (picture below) and participants. We look forward to seeing you next year, March 5th!

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