Adobe, a company whose products are already widely-used at the professional level, has created a product that allows a consumer with virtually no experience to immediately begin creating attractive, clean, and dynamic looking projects. While Adobe has become synonymous with digital creativity, offering such popular products as Photoshop, Illustrator, and Dreamweaver, those products have a learning curve that can feel discouraging to those without some training in the realm of graphic design. Recognizing this hurdle, Adobe has produced a multi-faceted entry-level designer with Spark. Spark is a free program released in May 2016. Spark itself includes three applications: Spark Video, Spark Page, and Spark Post.
The creation process is incredibly simple and Spark guides new users through it step-by-step. First, users are prompted to select a type of project: Video, Page, or Post. Each of these selections then opens up a variety of appropriate templates, or the option to ‘Start from Scratch’. Another option: ‘What can I make with Spark?’ is also available, which showcases the wide-range of project possibilities, ranging from Facebook and Instagram posts, to more business-oriented projects like fliers, presentations, and custom infographics (below).