• A Spanish clothing and accessories retailer based in Arteixo, Galacia.
• It was founded in 1975 by Amancio Ortega and Rosalia Mera.

• The World's largest apparel retailer.
• Zara as of 2017 manages up to 20 clothing collections a year
• Owned by indetex.
• It was ranked 30 on inter-brand's list of best global brands.

• Direct Sales.
• Controls most of the stages.
• High ended products at low price.
• Use of good fabric.
• Shorter Fashion Cycles.
• Spends about 0.3% of their revenue on promotion.
• Remarkable Logistics.

Strength

• Cost leadership strategy
• Efficient distribution
• Fast delivery of new products and trends in the market.

Weakness

• Centralized distribution system.
• Zara has one manufacturing and distribution center in world.

Opportunity

• Global market penetration
• Online market
• Distribution center in U.S.

Threats

• Local competitors
• Global competitors

• Gap, H&M and Benetton are it's closest comparable international competitors.
• Customer is at the heart of an unique business model which includes design, production, distribution, and sales through an extensive retail network.
• Zara and H&M are more fashionable with lower price.

Submitted By:

1. Akash Goyal
2. Manik Bhatia
3. Garvita Gupta
4. Sarthak Agarwal
5. Tiirth Jhamb