This website was a development born from a client wanting to generate leads, but also generate advertisement revenue.
The website has been registered with Google for several years, satisfying the trust of age pillar of Google’s algorithm.
The trust of authority had to occur organically, with the help of slowly building the social media profiles for the site, particularly twitter in this case.
The trust of content was most easily arranged. Agreements were formed with some news agencies and providers to provide daily content. Whilst this is franchised content (therefore not original) it has served to increase the traffic directed to the site and increase the profitability of the website.