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Kennesaw State Athletics Corporate partnerships

The fastest growing university in Georgia, Kennesaw State University sits just north of Atlanta in Cobb County. With an enrollment of over 35,000 students, KSU has grown to be the third largest college in Georgia in only 54 years. From its humble athletic beginnings competing in the NAIA in 1983, the Department of Athletics now sponsors 18 Division I varsity sports with nearly 400 student-athletes.

Growing University

  • 35,000+ students makes Kennesaw State the third largest university in the state of Georgia and the fastest growing institution
  • Merged with Southern Polytechnic in January 2015
  • Over 100,000 alumni
  • Almost 4,000 beds on campus in KSU Housing
  • Thousands of apartments and student housing within a one mile radius of campus

TOUCHDOWN!

Kennesaw State Football kicked off its inaugural season in 2015. The Owls shocked the naysayers by posting a record of 6-5 in their first year in front of six sold out home crowds. To cap off an amazing first year, Fifth Third Bank Stadium was named to the Top 10 Atmospheres in FCS Football by StadiumJourney.com.

Success on the Field

  • 28 ASUN Conference Championships
  • 14 NCAA Division I All-Americans
  • 5 NCAA Division II National Championships
  • 1 NAIA National Championship
  • Sherman Day Trophy winner in 2009-10 and 2011-12, which is presented to the top Atlantic Sun women's athletics program
  • 2014 NCAA Baseball Super Regional Participant

Owls Champions Initiative

  • Student-Athlete Leadership Academy
  • Student-Athlete Success Services
  • Champions of Character Program
  • Optimal Performance Program
  • Career Services Center
  • Student-Athlete Welfare Initatives
  • Flight Plan

New Faces

2016

  • Agnus Berenato named head women's basketball coach
  • Laura Maness named head women's lacrosse coach
  • Pete D'Amour named head softball coach

2015

  • Al Skinner named head men's basketball coach
  • Benji Walton named head women's soccer coach

2013

  • Brian Bohannon named head football coach
  • Eduardo Rincon named head men's tennis coach

2011

  • Vaughn Williams named Director of Athletics

Fifth Third Bank Stadium

Fifth Third Bank Stadium opened in 2010. The $16.5 million facility features 8,300 seats on three sides with a large staging area, team facility, luxury boxes, and club-level seating. The stadium is the center piece of the 88 acre KSU Sports + Entertainment Park.

Fifth Third Bank Stadium Annual Events

Athletics Events

  • Football -- Minimum of 6 events
  • Women's Soccer -- Minimum of 8 events
  • Women's Lacrosse -- Minimum of 8 events

Miscellaneous Events

  • Atlanta Blaze -- Major League Lacrosse
  • Owl-O-Ween -- Annual hot air balloon festival
  • Festival Concerts -- Minimum of 2 events
  • Staged Concerts -- Minimum of 2 events
  • High School Sporting Events -- Minimum of 2 events
  • Professional Sporting Events -- Minimum of 8 events
  • Other Sporting Events -- Minimum of 6 events

Also hosts classes, practices, corporate events, and summer camps

Convocation Center

The Kennesaw State Convocation Center opened in 2005 and is home to Volleyball and Men's and Women's Basketball. This state of the art facility includes 4,500+ seats, a hospitality suite with balcony overlooking the court, and a high definition video board package. Other events held annually at the Convocation Center include Kennesaw State graduation, Cobb County high schools graduations, concerts, guest lectures, and sports camps.

Convocation Center Annual Events

Athletics Events

  • Men's Basketball -- Minimum of 14 events
  • Women's Basketball -- Minimum of 14 events
  • Volleyball -- Minimum of 12 events

Miscellaneous Events

  • Kennesaw State Graduations -- Minimum of 5 events
  • Cobb County High School Graduations -- Minimum of 12 events

Also hosts daily classes, presidential events, career fairs, all boards day, summer camps, and many other events

Average Attendance

Football -- Average almost 10,000 fans per game

Soccer -- Average 347 fans per game

Lacrosse -- Average 311 fans per game

Non-KSU Events -- Over 100,000 attendees

Volleyball -- Average 585 fans per match

Women's Basketball -- Average 450 fans per game

Men's Basketball -- Average 1,341 fans per game

KSU Graduation -- Approximately 54,000 people per year

High School Graduations -- Approximately 24,000 people per year

Softball -- Average 288 fans per game

Baseball -- Average 521 fans per game

KSUOwls.com

The Official Website of Kennesaw State Athletics

December 1, 2014 to November 30, 2015 website trend report:

  • 1,273,715 sessions (over 340,000 increase from previous year)
  • 612,625 users (just under 145,000 increase from previous year)
  • 4,153,129 page views (over 1 million increase from previous year)
  • 3.26 pages per visit
  • 2:33 minute average time on the site
  • 46.87% are new sessions

Social Media

Over 20,000 Facebook likes

Over 13,000 Twitter followers

Over 8,000 Instagram followers

Sponsorship Opportunities

Permanent Signage

Fifth Third Bank Stadium

West Side Suite Signage -- 4 feet by 35 feet (all events)

Field Level Signage -- 3 feet by 20 feet (soccer and lacrosse)

Convocation Center

Illuminated wall or court signage

Pole pad sponsor (front and/or side)

Superior Plumbing’s partnership with Kennesaw State University has been a very worthwhile investment, not just in the University, but an investment back into the community we love. KSU’s professional yet personable staff have been a pleasure to work with. Superior Plumbing is proud to be the “Official Plumber of KSU!”

Tina Myers | Director of Marketing

Baseball and Softball Signage

Baseball -- 7 foot by 12 foot fence sign or 6 foot by 9.5 foot backlit sign

Softball -- 4 foot by 8 foot fence sign or 3 foot by 7 foot backlit sign

Custom Signage Packages Upon Request

Videoboard Activation

Videoboard opportunities are available at football, soccer, volleyball, basketball, lacrosse, baseball, and softball. Videoboard packages can be customized for our partners needs- from in-game promotions to crowd prompts to air time on ESPN3!

On-Site Activation

On-site activation or promotion packages are available for all home events, from men's basketball to baseball to the ever-popular football fan zone. Partners have the opportunity to get in front of the 102,000+ fans who come out to support the Owls throughout the year.

Working with Kennesaw State Athletics has been an incredible experience. The whole process of becoming a partner was seamlessly simple! Us at Dress Up have loved seeing the students get so excited when seeing our table at athletic events and we truly believe this has drawn even more customers into our stores! Looking forward to continuing and growing this partnership in the upcoming years!

Elizabeth Miller | Director of Affiliate Partnerships

Visitor's Guide

The Kennesaw State Athletics Visitor's Guide serves as a resource on the Kennesaw and Metro Atlanta areas for all incoming teams and fans. Kennesaw State Athletics also uses these supporters for team meals, recruiting visits, and catering.

Sponsor will receive the following in the Visitor's Guide:

  • Name and contact of business
  • Business web address
  • Guide sent to all opposing teams traveling to the Kennesaw area for competition
  • Linked to the Kennesaw State admissions website for parents and potential students to use when planning their visit

Printed Materials

Kennesaw State Athletics produces a variety of printed materials throughout the year including, but not limited to, posters, schedules, programs, tickets, etc.

Posters

  • Football schedule
  • All-sport
  • Minimum of 5,000

Schedule Cards

  • Fall (football, soccer, volleyball, cross country)
  • Winter (men's' and women's basketball)
  • Spring (lacrosse, baseball, softball, track, golf, tennis)
  • Distributed around campus and at all home events
  • Minimum of 10,000

Football Game Day Programs

  • Full page ad
  • Half page ad
  • Quarter page ad

Ticket Backs- SOLD OUT

  • Logo and special offer on the back of all ticket stock for the academic year (approximately 40,000 tickets)

Print at Home Tickets- SOLD OUT

  • Advertisement (3.5" w x 4" h) on the bottom of all print at home tickets
  • Quantity is TBD on how many fans utilize print at home

In-Game Promotions

Reach the crowd through an engaging on-field, on-court, or videoboard promotion at a game! Kennesaw State Athletics brainstorms with partners to designate title sponsorship of a specific in-game promotion, such as Dance for Your Dinner, Lucky Section, T-Shirt Toss, and many more. Some in-game promotions target the full arena through execution on the videoboard, such as a logo shuffle or kiss cam.

Willy's Burrito Race
Kennesaw State University is more than a sponsorship to us; they are a true partner in every sense of the term. The entire team (from AD to intern) has been committed to thinking outside the box to come up with customized opportunities for us to reach our target markets in new and unique ways. The value that we get from our partnership with KSUAA extends far beyond activation, signage, and media; our employees are more engaged, potential customers see us in a new light and our brand has been elevated to a new stage. We could not be happier to be a part of the team! Go Owls!

Brittany Williams | Assistant Marketing Manager

Digital Opportunities

KSUowls.com

  • Owls of Excellence Presenting Sponsor -- Hyperlinked business logo and a monthly feature story about a student-athlete excelling in the classroom, community, and in competition
  • Banner ad -- Hyperlinked business logo below story, but above the fold
  • Rotational logo buttons -- Hyperlinked business logo on lower third of the home page

Email Newsletter

  • One hyperlinked logo or digital advertisement at the bottom

Internet TV Broadcasts

  • Variety of :30 second commercials pre-, post-, and in-game
  • Platforms include ASunTV, KSUTV, and ESPN3

Web Radio Broadcasts

  • Variety of :30 and :60 second commercials pre-, post-, and in-game

Social Media

  • A variety of custom options available for co-branded social media messaging

Social Media Videoboard Display

  • Business logo on display as the presenting sponsor
  • Minimum of 7 minutes screen time
  • Available at football, men's basketball, and women's basketball

For more information regarding partnership with Kennesaw State Athletics:

Lauren Katovsky | lkatovsk@kennesaw.edu | 470-578-2372

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