Youtube: With over a billion users, this virtual tool is very practical to engage customers in a visual manner in order to show them, in a simple and straightforward way, the service we plan to offer. We plan on implementing a video-based strategy, through the advertisement platform Youtube offers, with a step by step introduction to our service so families can have a good understanding of what is our vision, our mission and more importantly, how we intend to make it a tangible reality. In the description of the video advertisement, a link to our main webpage will be provided for further information so that customers are easily able to redirect to our main web page in order to search detailed information about our services, contact us, hire us, look at the work we’ve been doing till now, discover our mission and vision as a company, amongst others.
Web page: This is a fundamental part of our plan to create conscience among our target audience of the service we are offering. By creating a page with all the relevant information customers need to know about our services, alongside our contact information, we provide the customers with a visually appealing platform that will allow them to have a direct and simple access to communicate with us and/or hire our services. As we detailedly explain in the other segments of our social media marketing section, the web page will be accessible from all of the ads we post in different social media platforms, moreover increasing the likeability that consumers will redirect to our main web page in order to inform themselves better of the service we provide. The visual and informative content of our webpage will be key in order to create an outstanding first impression on our customer and therefore, incite them to hire our services. This web page will be the pillar where most of our advertising campaign on diverse platforms of social media redirects to.