S.W.O.T on... iphone 7 plus

Strength

  • 12-megapixel dual camera
  • Improved Touch ID
  • Higher resolution (1080 x 1920)
  • Smarter touch; pressure sensitive display provides different functions
  • Enhanced A10 processor

Opportunities

  • Because Apple is a popular brand, people will continue to buy the phone nevertheless of the price.
  • Because of the price and people's drive to buy the phone, big money will come in quick,
  • It is fragile so people are set to buy it again
  • Multiple phone companies promote the iPhone 7s
  • Geographic Expansion; people all over the world are using it

Threats

  • The Android iOS
  • Samsung Galaxy 7
  • Lack of Innovation brings Apple behind
  • Google Pixel phone; looks similar to the iPhone
  • The lack of iPhone 7s accessories give other phone companies an advantage

Weakness

  • The iPhone 7 plus is ridiculously large
  • There is no jack for aux chords or headphones
  • It's expensive
  • The headphones are wireless buds which could be lost instantly
  • The phone is just as fragile as before

Credits:

Thelma Padilla

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