How We Are Engaging Donors
Solving the world’s complex problems requires well-informed donors. It also demands good news and bright spots. In addition to the robust educational resources featured on Giving Compass, we’re proud to highlight a variety of inspiring stories happening throughout the world. After all, there should be joy in giving.
The quality of content - sourced from experts and vetted - sets Giving Compass apart, allowing donors easier access to the resource they crave.
Connecting donors to respected voices
Collaboration has been powerful. GlobalGiving, Charity Navigator and VolunteerMatch’s willingness to share their databases of projects, organizations and volunteer opportunities continues to provide donors with a richer experience on- and offline.
Content partnerships have resulted in a range of success stories. The multimedia series, “Unlikely Duos,” which launched in September in partnership with New Profit, showcased candid conversations between thought leaders that you won't find anywhere else. Earlier this year, the National Center for Family Philanthropy unlocked via its magazine on Giving Compass deep insights from its proprietary knowledge center which had never been released to the public before.
Other donor engagement initiatives included themed campaigns related to International Women’s Day and Earth Day, the launch of topic-based magazines in Impact Investing, Disaster Relief and Gender and Giving, and event coverage.
Finally, we’ve learned that original content is our most powerful tool in connecting with audiences. It's allowed us to react to domestic and world events with sound advice for donors while demonstrating the deep expertise of our partners who work in the field every day.
“We want to make sure that we are known as the one-stop shop for high quality philanthropic content. We want people to come to us because they trust us.” -Jen Jope, Senior Editor, Giving Compass
Helping donors track their giving with Giving Planner
Thanks to a catalytic grant from the Raikes Foundation, this digital tool was created to help donors learn, plan, manage, analyze, and benchmark their giving.
With Giving Planner, donors are guided through creating their first giving plan, and can easily manage and track their giving by uploading receipts and organizing donation information from any device. Giving Planner draws upon data from 3.5 million IRS records, national volunteer reports and a proprietary algorithm, both for benchmarking and to inform each donor’s Giver Score.
We see Giving Planner as a tool that has the potential to change donor behavior for the better. By orienting donors to impact-giving practices and giving them real-time feedback, we hope to nudge them toward strategic giving. This is a part of our larger initiative to move individuals from learning to action.
Equally, the philanthropic sector and academia can benefit from the benchmarking and measurement opportunities that will arise from aggregating and analyzing the data and associated behavior, helping to shed light on the complex problem of increasing the impact of our generosity.
“If we aren't arming the next generation of givers with the tools to make smart decisions about their dollars and their time and their energy, we are creating billions of dollars of waste and we're not solving any of the hard problems.” Shelly Kurtz, Co-Founder & CMO, Giving Tech Labs