Starbucks opened their first international location in Tokyo in 1996.
As of 2015, you can find over 24,000 Starbucks locations in 70 different countries.
CEO and Chairman, Howard Schultz, owed their international success to the fact that they "remain highly respectful of the culture and traditions of the countries in which [they] do business."
Starbucks plans to continue expanding internationally in countries that are seeing a growth in urban middle class, such as China and India. This year alone, Starbucks has opened 500 stores in China and 75 in India with plans to continue building more stores into 2019.
Japan- Starbucks needs to stay innovative. Create new experiences/events.
China- Starbucks should research delivery methods because it is very important to consumers in China and Starbucks needs to remain competitive with other companies. Also should focus on their rewards program.
U.S. - Starbucks needs to stay active on social media. Consumers associate the brand as a social activity. Starbucks should keep consumers involved.
UK- Starbucks should increase the atmosphere of their stores and focus on their app.