Starbucks Social Listening

Starbucks opened their first international location in Tokyo in 1996.

As of 2015, you can find over 24,000 Starbucks locations in 70 different countries.

CEO and Chairman, Howard Schultz, owed their international success to the fact that they "remain highly respectful of the culture and traditions of the countries in which [they] do business."

Starbucks plans to continue expanding internationally in countries that are seeing a growth in urban middle class, such as China and India. This year alone, Starbucks has opened 500 stores in China and 75 in India with plans to continue building more stores into 2019.

All the countries strive to be the best they can be, especially Japan. People in these countries are always wanting a way to do something better.
Starbucks should be aware that Japanese people feel very uncomfortable with uncertainty, but not as much for US and UK - they have a more relaxed attitude.


Japan- Starbucks needs to stay innovative. Create new experiences/events.

China- Starbucks should research delivery methods because it is very important to consumers in China and Starbucks needs to remain competitive with other companies. Also should focus on their rewards program.

U.S. - Starbucks needs to stay active on social media. Consumers associate the brand as a social activity. Starbucks should keep consumers involved.

UK- Starbucks should increase the atmosphere of their stores and focus on their app.


Created with images by Wonderlane - "Starbucks Coffee night Capitol Hill Seattle Washington USA" • wolfsavard - "starbucks" • Frankie Roberto - "Starbucks" • ell brown - "Caramel frappuccino with cream - Starbucks - 125 Colmore Row" • aabrilru - "Starbucks & Zara" • allisonmseward12 - "Starbucks" • clsung - "Starbucks" • Yukiko Matsuoka - "Starbucks" • Magnus D - "Starbucks" • Pexels - "coffee cafe tea"

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