Aims and Objectives
The goal of this exhibition is to showcase modern innovations through nontraditional methods. We want to expose the importance of perspective when viewing different pieces. Our aim is to show the beauty in innovation. We plan to have an exhibition with different wall colors, lighting, and movable benches. This will guide the audience’s reactions and feelings towards different perspectives of the artwork. We hope that by having a movable bench it will help stimulate creativity by allowing our audience to look at the art from different angles.
Art education can change people's outlook towards art because people who take art classes usually have a different outlook towards paintings and sculptures. An understanding of art can describe its literal appearance as well as what the art piece is trying to tell us figuratively. Describing an art piece reveals the story the artist intends to share. The artist wants to tell his or her story to the world by exhibiting their artwork. Through this, people will learn the elements and principles of art and develop an educated emotional reaction for the artwork.
We will use a few forms of advertisement to spread awareness of our exhibition. The goal of this is to get people to spread knowledge of the exhibit by word of mouth. Bus stop advertisements will allow us to reach as many people and cover as much of the city as possible. When done effectively, we will be able to attract enough attention for our exhibitions.
Everyone has their own political views and opinions and most artists might hint a bit of what they’re feeling in hard political times through their art. In many ways, an art piece can mean much more than what it was intended for. With great art, we need to be able to try to see and feel the hidden messages that artists always leave behind. For example, artist Rigo 23 likes to paint murals and they are usually related to politics. In his pieces, it does not obviously show what the political message is so viewers will need to look more closely and carefully for them, thus the movable bench. With this world changing politically, more and more artists are trying to express their emotions and thoughts through the arts. A movable bench allows museum viewers to move around and settle in to feel and sense the artwork.
The prototype of a movable bench might be something that attracts new museum visitors who enjoy viewing art because of it’s uniqueness and how interactive the experience could be. A lot of people like to donate money to a museum and museums like to honor these donors by putting their name on a bench or honoring them in some way. In order to execute this plan, donors are needed! Depending on what kind of exhibition it is, there will be a bench, sometimes if the room is really small, it is not necessary to put a bench there because people can easily maneuver themselves. Our prototype serves to allow people to understand and get a deeper connection to the artwork. We are trying to give the audience a more comfortable position to view and understand the piece of work. It takes more than a glance to understand the significance of a piece of work. Museum visitors would view our prototype as a great investment and addition to galleries. Although some might disagree, most people will be appreciative for a movable bench. Ticket sales will go up because every time something innovative goes viral on the internet, people would pay to see or experience it. It would add tourists to the city. We will work with architects or industrial design firms to design our exhibition. Our targeted audience will appreciate the different types of machinery we have in our world today.
Demographic of Visitors
Adolescents are our primary target audience because we want them to realize how far innovation has come. Adolescents have an open mind towards many topics and coming to an exhibition with an intriguing bench will allow them to see art pieces in even more ways. They can see the different inventions throughout different time periods.
The mass media will be our most successful medium through which we will promote our exhibit. Television, radio, newspaper and internet advertisements are going to be our top priority. They will need to be enticing and attractive as well as artistically pleasing. The continual publicizing of eye catching pieces will spark conversation and interest among the largest audience. Since people of different age groups tend to consume different forms of media, using the different platforms will allow us to engage with more people and more types of people.
Our movable bench will stimulate creativity by allowing our audience to look at the art from different angles. For example, in the Noon Sun, the sculpture can be seen as many different objects. At some angles, it’ll look like an exercise machine. At other angles, it can look like a lamp. The perspective the audience looks at the art stimulates creativity and emotions.
Another aspect that stimulates emotion is the color of the walls and lighting in the room.The lighting in the room contributes to the color our eyes see. Different colors can cause people to feel different emotions. If the light is brighter, we might feel more happy. If the light is more dim, we might feel more sad. In the Paul Sarkisian piece, many colors are used. When the piece is in a dimmed room, people might interpret this piece as a negative opinion of industrialization and vice versa. Lighting and colors are important to the interpretation of art.
Understanding of a Certain Topic
We will provide some knowledge to people prior to their visit. This will be done through the advertisements and free classes to make the visitors more aware of what they are entering into. This will help them understand our perspective as curators and what we were thinking as we were selecting the pieces. Entering the space with an open mind will be the most important thing for the visitors to prepare prior to going to the exhibit.
Works in the Exhibition
Paul Sarkisian, Untitled (Waynesboro, PA.), 1969. (115 7/8 in. x 148 5/8 in. (294.32 cm x 377.51 cm). Researched by Hannah Fang.
The art piece is Untitled (Waynesboro, PA.) by Paul Sarkisian is a colorful piece with just six different colors. It was created in 1969. This painting is done by acrylic on canvas. The different colors are bright hues and they all contrast against each other, also complimenting each other. In this painting, there are two female figures standing up with their arms crossed in front of them. One female figure is yellow and the other figure is blue, might also come off as purple. They are standing on top of what appears to be a green rock. There is an orange machinery with a silver object. The background is a pale pink/purple color.
The different colors bring each other out. The artist did not use super bright colors where it is all in your face but a cool tone of each. There are shadows and highlights on each figure in this picture. There are shadows and highlights on each female figure to give them a more defined, three dimensional look so they do not look flat and two dimensional. There are black lines on the green blob they are standing on to make it look like it is a rock/ boulder and not just a flat green blob. I find it intriguing how the artist made the background or sky a purple/pink color instead of a plain background like white or black. The background ties the whole picture together by giving it more color.
My interpretation of this piece is that people are not happy with innovation becoming a thing. The people want to protect their nature, hence the green rock the two females are standing on. The looks on the female's face seems like they are disappointed with the machines because they know that everyone is going to be dependent on machinery and it might hurt how humans start to build objects. The yellow woman is looking down at the orange train while the purple/blue woman is looking away from it, maybe to avoid machines. The silver object gives off a chilling vibe. It reminds me of something sinister. It looks like there is a face on the it. It looks like it is creeping up on the females and it knows that machinery will become a big deal. The figure could be the leader of machinery hence the train he is on. I also interpret that the silver object coming out of the train could be the pollution that could be harmful to nature if everyone keeps using the machines. There are clouds in this picture because of how high machines have come. It has sky-rocketed and it cannot stop. Innovation is just going to get bigger and it will keep advancing.
Everyone will have slightly different interpretations of this art piece no matter who they are and they could all be correct on it. The main idea of this painting is probably to show how there are some people who are happy with the ideas of machinery and how people are against the idea of it. Machines can replace human labor in an instant and many people can be affected by it. Other people might interpret this as just a color piece with random objects put together with no meaning.
Overall, this piece captures my attention because of it's bright colors. Most art pieces on machinery are usually in black and white and it is nice to see an art piece with color. It stands out against the white walls they have at SFMOMA, making the audience draw their eyes towards it more than the other art pieces.
Emerson Woelffer, The Big Kiss, 1968. 22 1/2 in. x 18 1/4 in. (57.15 cm x 46.36 cm). Researched by Hannah Fang
This art piece is called The Big Kiss by Emerson Woelffer. It was created in 1968. The medium is print and lithograph. On the piece, there is a gradient blue background. On the center, there is a red/brown oval with ridged edges and in the middle of that piece, there is a white outline of a lip.
I really enjoy how the artist uses colors that does not really match each other. In my opinion, the colors clash against each other. They do not match but maybe that was what the artist was going for. The brown/red oval does not have the smoothest edges but that is what made it interesting to me because the ridged edges gives the oval more character.
The blue background almost reminds me of the sky. The brown parts of the oval reminds me of maybe smeared lipstick that might once be on the lips and the red part is the face that haven’t been covered yet. This piece is so simple yet there are so many ways to interpret this. My interpretation of this is that maybe someone blew a kiss and it is traveling across the sky to get to its destination. Another way I interpret this is how there can be a hole in a wall and when you look through that hole, there is another person on the other side. The third way I interpret this is that someone is shining an UV light down a surface and the outline of a lip and the red/brown surrounding it could be blood.
Overall, this piece is not something I would look at and analysis/interpret, I would probably glance at it and not look at it for a second time. Maybe the outline of the lips are what captures the audience's attention.
Edward Kienholz, The Billionaire Deluxe, 1977. 10 3/8 in. x 15 1/4 in. x 14 5/8 in. (26.35 cm x 38.74 cm x 37.15 cm). Researched by Fiona Li
The art piece I chose was “The Billionaire Deluxe” by Edward Keinholz. It was made in 1977. “The Billionaire Deluxe” is a sculpture made out of aluminum can with Fresnel lens system and light bulb and electronic second counter. The object this sculpture seems to be portraying is a microwave. This is nonrepresentational art, it’s an “actual” microwave, there’s no figurative image shown to represent the microwave.
In the sculpture, the colors used are silver, black, brown, and a bit of red and yellow inside the microwave. These colors are all dark and gloomy and have low intensity, other than the silver. It’s shaped like a rectangular prism. The texture of the piece seems to be smooth. The surface of the microwave is flat, but it does have rust on it. The rust created little bumps on the smooth surface.There is a lot of negative space inside the microwave, where people put in their food. The balance of the sculpture is pretty symmetrical. About the same amount of weight is on both sides of the sculpture. There is emphasis on the silver shiny surface of the microwave, since it’s the only part of the sculpture that’s not dark. The sculpture is pretty proportional, the buttons and the knob aren’t too big or too small for the size of the microwave. When we look at the art, we first look at the microwave as a whole. Then we look at the small detailed such as the red and yellow rectangular object inside of the sculpture. Overall, the sense of unity is created by the balance, emphasis, rhythm, and proportion of the artwork.
This piece of art was created in 1969. During this time, technology was taking off and there were a lot of innovations. These innovations were expensive though, and not everyone was able to afford these new luxuries. The microwave was one of the many things that were invented during this time period. People made art to show their emotions towards all these new things being invented. I think the story behind this particular piece of art is that new inventions were something only rich people can afford, since it’s called “The Billionaire Deluxe”. Even though the microwave looked old and rusty, it was still a “deluxe” for “billionaires”. Everyday people were still unable to afford this luxury. The artist probably created this piece of art to show that new inventions only improved the lives of rich people.
David Smith, Noon Sun, 1959. 25 7/8 in. x 17 1/2 in. x 36 1/8 in. (65.72 cm x 44.45 cm x 91.76 cm). Researched by Joey Yee.
When I first saw this art piece online, it caught my eye because it looks like someone is riding a bicycle. It’s very interesting that this art piece has a lot of interpreted because when I saw first saw it, I saw a bicycle riding a dragonfly. When I showed my friends this art piece they saw a kid riding a bicycle but there’s something holding bicycle back because it's attached to a plank. The art piece is probably called Noon Sun because that huge circle on the top of the art piece is the sun while that small circle is the moon. The sun is bigger than the moon and there distance between each other in real life is not that far from each other. The main idea of this art piece is seeing it from different perspective. If you see this art piece from a different angle you would say it would be something else. Angles helps the audience more outlook from the art piece.
This art piece is made out of steel. The artist made his art piece out of steel because he wants to catch the audience's attention. Since steel is shiny and more dense it easier to capture with the human eye. The human eye loves shiny thing which this art piece shows. Shiny object tends to attract more people, as if it was a dull material, people would look at it for a second and walk away.
The artist used steel as his material for object. By using that material he created an art piece called “Noon Sun”. I see someone riding a bicycle but the wheels are deformed. If I changed the angle or the art piece perspective, it would look like someone swimming while there is someone sitting on top of that person as there swimming. By looking at the art piece from different perspective or angle you can see more within the art piece. Since the art piece is made out of steel and the back drop is white, it creates more of an effect to attract the audiences eyes. Steel is usually a brown or grey which contrasts with the background. If you look at the detail of the art piece you can see a pattern of how it was made.
The art piece creates an idea for people to look at it differently. The angle and the way this art piece was from explains a story. It can tell multiple story just by looking at different angles because as you change your perspective you can see different things and different shift in the art piece.
This art piece has content because it seems like someone happy is riding a bicycle but at the same time we do not really know if it is a human riding a bicycle. This art piece helps us see different content and a detail with in the art piece. The significant detail attracted me to this art piece was the way it was sculpted. It very unique and out of place and mysterious.
Overall, this art piece brought more to my eye. It helped me open up and see thing beyond the lines and go deeply more into detail then seeing a simple object being displayed. The details really do change what you think about the art piece.
Richard Shaw, Fishjar #2, 1973. 13 1/2 in. x 10 in. x 10 in. (34.29 cm x 25.4 cm x 25.4 cm). Researched by Joey Yee.
My first impression of this art piece was that it looks really weird. There were sticks shoved through the fish and a large strainer for pasta. It’s very interesting as I look at it longer because it it looks like there a fire in the forest. The art piece is probably called Fish Jar because there a fish being trapped. Those two sticks are preventing him from leaving or flopping away. Fish Jar could be a different word for tank. Fishes are trapped in tanks which this art piece shows. The main idea of this art piece is how society treats fishes and how it fishes are being caught on a daily. The artwork probably is trying to tell us how people would hunt and treat the fishes afterwards. The fish could've been someone's dinner to cook.
This art piece is made out of porcelain and underglaze. The artist probably choose porcelain because it strong and durable and translucent. It must of been hard to sculpt this art piece since it has to be heated up at a certain degree, in order to sculpt the art piece. It takes time for it to perfect. Usually in the media they have magazines about fishing. This artwork could of been inspired by a fishing trip or fishing magazine. In the media people talk about killing fishes because that’s one of the place where we can get our nutrients and make raw fishes. The artist probably wants to tell us to stop harshing fishes because they have family too. Majority of the time fishes are made out of sushi which is very popular so it causes more people, to want to buy more.
The fish is being held up by sticks and a strainer. I find it really interesting how the strainer is there. There no use to straining fishes, so I thought it was just the fish platform, his lying area when he gets killed. The way how its black and white tell us that his vintage and wanted to create contrast with black and white.
The strainer is made out of porcelain. Just by looking at it, it looks hard. The artist used porcelain for a reason. When the porcelain is cooled down it looks shiny and hard to break. Shiny things then to catch audience attention which helps them interpret peoples paint more than just looking at it and then walk away.
Since the art piece is black and white, it tells us it could be old or they wanted to make this art piece look vintage. Usually when the art piece or sculpture was colored, it would be current but if it's black and white, the artist usually wants to make the art piece look vintage or that's the highest resolution the image gets.
Since the artwork is black and white, it create contrast to the art piece. Black and White helps the audience interpret the art piece better compared to a colored art piece. You want to make the audience think about the story and what it’s telling.
Overall, this art piece is magnificent, I love how there is a fish being held by stick and those sticks are being held up by a strainer. The strainer is the very interesting part because I’m not sure what it mean. The strainer could be symbolized as a house kitchen utensil where you cook and eat.
Rigo 98 (now Rigo 23), Study for Looking at 1998 San Francisco from the Top of 1925, 1998. 44 in. x 66 1/2 in. (111.76 cm x 168.91 cm). Researched by Liana Lau.
Not only are humans the only thing that gets innovated over time, the city and environment that people grow up in also make a change as the world around them start to build and change for the better. In the piece, “Study for Looking at 1998 San Francisco from the Top of 1925”, by Rigo 28 who is also known as Rigo 23 now, we see the city of San Francisco transformed. With this piece of artwork, we get a sense of how the artist sees San Francisco and how it has changed since 1925.
The piece is a drawing on paper by a felt tip pen. We clearly see the city of San Francisco, but mainly the downtown area is focused on in the artwork. There is a lot of fine detail in the buildings and their windows as well as the traffic and cars outside of those buildings. The title says that we are viewing the 1998 San Francisco from the top of 1925, which probably is trying to say that this piece of art is a transition from the past to the present and it clearly indicates the changes that were made since then. Rigo 23 is known for putting his political view into his art pieces. After doing some research on Rigo 23, I found out that he is a member of the LGBT community. In 1998, the gay rights act was repealed by the Congress. The black and white of the painting probably represents the world he sees.
The angle that the painting was painted is like an aerial one point perspective shot. The contrast in the buildings are emphasized to the detail. If we were to look, the sun would be pointing from the left. Although not all the building have shadow details on them, we can make an estimate with the middle building which is the SFMoMA building. There are many repeated patterns in a certain area, such as the parked cars, causing unity within the painting. Scattered in the back, we see the rest of the city and other landmarks that go along with the view. The main movement in this piece starts off at MoMA, which makes sense because MoMA is where this piece belongs. The artist might be trying to say that all political revolutions start with art and in this accepting city, MoMA is where it all starts.
This work was created in 1998 after the repeal of gay rights by Congress. Artist Rigo 23 is a member of the LGBT community and was really upset when he heard the news. Just because someone’s sexuality is different than others, it does not make it okay to take away their rights. Similarly, this brings us back to the time of women and their rights. Rigo 23 probably wanted this to be the start of their fight back with the senators and republicans, saying that they too, like women, deserve to have rights because no one should be judged. Another similar event would be the color act that happened in the past when slavery was abolished but they still wanted to keep the whites and colored separate. This could also be another reason why the painting is in black and white and why the title is telling us to look back to 1925.
The work was the start of a whole new world where everyone is seen as equal. In the world we live in today, almost everyone has equal rights and it does not matter what race, sexuality, gender, or religion they go by. San Francisco is known for its acceptance with such events and it could be said as one of the most open and accepting cities in the country. Growing up in the city, I have no idea what it is like to put hate on a certain race and type of people; I was taught to love all and that no one should be shunned upon their beliefs. Rigo 23 helped set the start of a revolution to fight back for their rights and he must be proud of it.
In conclusion, Rigo 23 used art to help tell the importance of starting the change in a revolution. He brought back the claim that we should not repeat history, since it was clearly stated that all men and women should be equal, so why should not gays. This political artwork really set the mood for the early 2000s and people trying to help others gain their rightful rights.
Unknown, Man with His Invention, ca. 1870. 2 9/16 in. x 3 7/16 in. (6.51 cm x 8.73 cm). researched by Liana Lau.
Some time in the 1870s, as technology and innovation became more and more popular, people were starting to make their own pieces of work. Photography became a type of leisure and industrial kind of business. A man that hoped to start making use of his new innovation was photographed by an unknown photographer. The piece is titled “Gentleman with His Invention”. In this photograph we get a sense of what it was like in the past, how people started to think of innovation and which direction they were headed towards.
This piece of work was created on photo paper in black and white ink. On the left, we have the gentleman crouched down trying to show his audience how his invention works. Since this was a time for people to throw things together and call it an invention or newly created innovation to make life easier, this gentleman did exactly that. In his invention, we see a saw tied to a crossbow and many other saws connected together onto a pole. This is a great portrayal of how much the industrialized life changed the way people work. More and more people worked in assembly lines, which taught them to move on quickly and try to do five people's worth of work with one person. I believe there is some kind of reputational value in the piece because of how iconic industrialization is.
Looking at this piece of art, the only colors we see is black and white. But black and white is not a simple element that can be understood just like that. There are elements within it, like value and form as well as other types of contrast that helps the eye distinguish depth. The principles of design play a very small role in this piece because it does not follow any kind of photography structure. There is a slight emphasis on the invention more than the gentleman because of the background behind the invention, making it more apparent than the gentleman.
Although this piece of work does not have a known author, we do know it was produced in 1870, which was a growing time for the United States. For a time of innovation, this photograph was a significant piece of evidence towards how the nation grew and how we got to where we are today. Because this piece features a man, it says a lot about how men did most of the work in the past and how men were the breadmakers of the household. Only men were allowed to work with tools, whereas women stayed home and looked after the kids.
The possible meaning of this piece of work is to document the growing power of the nation in the late 1800s. Since there was a heavier emphasis on the invention than the man, I think this piece was made to talk more about the significance of man’s inventions instead of man and their invention. In the title, “Gentleman with His Invention”, they say gentleman instead of man. Intentionally, it could be said as a symbol that men did not do all the dirty work, because when you think of a gentleman, you see a man who does not put in too much work to his earnings. There is definitely a connection to the historical past America had but not sure if this was the start of a whole new revolution for equal rights in work areas.
In conclusion, this piece was about the innovation of humankind, but mainly for man. We learned about the historical context that was given with the information left in the photograph. The elements of art and principle of design played a slight role in the reading of the artwork but it did help explain quite a bit of the storyline behind it all.
Steina, The West, 1983. 72 in. x 144 in. x 144 in. (182.88 cm x 365.76 cm x 365.76 cm). Researched by Connie Chow.
This massive piece titled The West is composed of 2 rows of monitors displaying 42 minute long videos. The quantity of screens paired with the sheer size of the installment is enticing.
There are 2 videos playing simultaneously. Long pans along the contours of nature and landscapes are shown. In the background. Low frequency sound textures play in the darkened room. The light of the monitors draw the eyes in while the gentle sounds add to the multisensorial experience.
The irony in this situation is in the artist’s attempt to capture the entirety of nature through a machine. Initially, I was attracted to the videography and lights emitted by the screens in the dark room. As I researched more, I learned that the landscape shots were all taken from Steina’s home, Santa Fe. The colors and contours captured by Steina’s videography are stunning. Despite acknowledging the restrictions that a screen has on capturing the grandeur of nature the artist does a fantastic job of doing so.
Prototype of Our Exhibition
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