Ethics

"the study of principles of conduct that apply to an individual or group" - Markel, pg. 18

• Rights - basic needs and welfare
• Justice - how the costs and benefits of an action or a policy are distributed among a group
• Utility - the positive and negative effects that an action or a policy has, will have, or might have on others
• Care - the relationships we have with other individuals (Markel, pg. 19)

Ehthical Obligations

• To Your Employer
• To the Public
• To the Environment

Legal Obligations

• Copyright Law
• Trademark Law
• Contract Law
• Liability Law

Social Media

Technical Documents and Manuals

Audience and Purpose

1. Analyze Audience
2. Analyze Purpose
3. Choose a Tool
4. Brainstorm/Invention (Generate Ideas)
5. Research
6. Outline and Organize
7. Application, Design, and Delivery Method
8. Schedule & Budget