Architectural Imagery, Matt Sweadner Photography Presentation is everything

Introducing the LightSculpting System™ by Matt Sweadner Photography

Quality imagery is more vital than ever in todays marketplace. Your target audience is most likely online and/or perusing publications. The images you present either grab your prospects attention or they will scroll on to your competitor.

If you're already using high end imagery, congratulations! If so, feel free to dive right into our work. Before you do though, consider meeting with us to see if we can reduce costs. Since we're streamlined and all retouching is performed by Matt Sweadner, often we can ease budgets. It doesn't cost to ask!

First impressions are important. When your audience sees you for the first time it's no different than a job interview or first date. If you're using sub par images it's like showing up for that interview or first date like you just did Saturday morning chores. Look good, or one or more of your competitors will.

Studies show homes with quality photography sell for a higher price because the perception of value is greater. This translates to any product though doesn't it?

  • $300,000 homes sell for an average of $3,000 more.
  • $500,000 homes sell for an average of $6,800 more.
  • $700,000 homes sell for an average of $9,300 more.

Great images fuel desire.

The photography has a direct impact on a prospects perception and your bottom line. Quality images literally pay for themselves many times over. Car manufacturers (even the budget lines), watchmakers, pen manufacturers (even the cheap plastic Bic disposables) and everything in between all utilize professional grade imagery to showcase their products. Yet, home builders, architects, interior designers, etc. are notorious for using the equivalent of snapshots and low grade images to present their work. Can you imagine Mercedes-Benz using crooked, distorted snapshots on their website? Do your projects rank lower than a disposable Bic pen?

If you skimp on your images, prospects may get the wrong impression and subconsciously conclude you skimp elsewhere. Do you want that? What impression are you providing?

If your images feature leaning walls, bowed walls, white skies, dingy lighting, super white ("blown out") windows, very dark areas and weird perspectives, then regardless of the home you build, the impression you are conveying is not one of quality. Would you hire someone for a management position that walked in wearing dirty shorts and flip flops? Why not? Exactly.

At Matt Sweadner Photography, we utilize our LightSculpting System™ to create images that capture the attention of your audience and elevate perception. Imagine your work presented in clean, moody, high appeal images.

The twilight exterior is popular because it's warm and inviting. Clients see themselves living there more so than homes with dark "dead" interiors.

After much consideration, this interesting perspective turned out to be "the shot." The caged lighting casts very interesting shadows onto the foyer ceiling and walls.

Our client requested we capture as much of the home as possible with this image. We delivered with this 5 feature image: Living room, partial kitchen, breakfast nook, bonus room and pool.

The kitchen is usually the focal point of a home. Here we wanted to show the entire room without favoring one side or the other. The bird cage lighting casts visually appealing shadows onto the ceiling.

Stoves like this deserve special attention so we recommended a detail image of it to highlight this custom home feature.

This bedroom seemed perfect for an extra moody image. We accomplished this with special lighting and post production techniques.

Relaxing and inviting was our focus for this exquisite master bath image.

We thought this unique tub fixture should be highlighted with it's very own detail image. It was lit from multiple angles and blended in post production to create "snap."

This bonus room in the back of the house is multi purpose and very cozy. We blended the final image with just enough "mood."

Delightful areas like this pool and outdoor kitchen can be further enhanced with our specialty cinemagraphs which incorporate video into still images. See for yourself how eye grabbing they are by visiting

All of the images you just viewed were created using our advanced LightSculpting System™ to achieve more visual pop, detail and warmth. Most contain between 50-70 individual layers of lighting accents and exposures specifically blended in post production. This provides you a look not attainable with standard run of the mill photography.

We tend to create images that mimic film, but with a twist. In this digital age it's far too common for images to resemble computer renderings or to be "cartoony overcooked HDR." We consider this tragic and much prefer the warmth, allure and appeal of images that resemble classic film.

We also pride ourselves on landscape photography. Whether it's a community feature or specialty landscaping, we create artistic images emphasizing the beauty of nature.

High powered strobes lit up this night scene, along with a lot of accent lighting for enhancing detail.

The precise positioning required for this image would not have been possible with a drone. Therefore a lift was utilized to accomplish the necessary angle.

This image captures the breathtaking scene between two custom homes.

The view from this communities model home is serene and enchanting.

Precise camera settings were vital to create just enough movement in the foreground water for dramatic effect.

We end where we started. The still waters of the community creek are a calming sight. This is looking back at the rushing water of the previous image. What a difference an hour makes. A "window view" technique was incorporated in post production to create something out of the box and hold the viewers attention.

We are always eager to discuss projects to determine if we are a good fit for a particular assignment.

Each assignment is customized for the client to best portray their uniqueness, strengths and properly align with their market approach and budget.

You may reach us at 727-430-4840 to schedule a consultation. To see more of our work, including captivating cinemagraphs, please visit

Created By
Matt Sweadner


Matt Sweadner Photography

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