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Archele Moore Communications enthusiast

WHO I AM

In a word, I am a creator. I create communications in the written and visual form to educate, build and maintain brands, establish processes, tell stories and express value.

what i do

director of communications, Saint Augustine's University

At Saint Augustine's University, I do a number of things. I consult with departments, offices and organizations (development, alumni affairs, admissions, student affairs, to name a few) across the campus on how to best communicate and achieve their missions in a manner that is aligned to the overall mission of the University, and in doing so, I: create communications strategies and content, and manage the design of marketing collateral. I also create and implement policies and best practices that help maintain the integrity of the brand; craft communications on behalf of the University president; maintain relationships with vendors; prepare media advisories and press releases to garner coverage of University news and events; review and edit all external-facing communications; educate students on proper usage of social media; produce and review multimedia projects; plan segments for University radio news show; and, sit on committees as the PR & marketing lead for major University events.

(I wrote content spanning January 2017 to present day.)

founder & editor-in-chief, Young, Black&

At Young, Black&, I create space for young people of color with various interests to tell their stories, share their expertise, get resources, and learn about other people. I create and review all content, manage the website (it's Wordpress) and social media, and create all graphics. I also produce video content and reach out to individuals for features.

freelance copywriter & brand communications strategist

As a freelance copywriter and brand communications strategist, I have crafted engaging messages and stories for individuals and small businesses. From brand positioning statements and website copy, to social media content and press kits, I put words together to engage audiences and communicate value.

(RGM is the marketing consulting firm through which I used to do consulting. It was my firm; however, I no longer freelance under that name.)

what i've done

copywriting | social media | brand management | project management | strategy | consulting | general management | creative management | account management | product management | customer service | email marketing | media relations | video production

industries i've worked with

higher education | web | non-profits| retail | e-commerce

what i studied

business administration, @ Ohio University, '17 (MBA)
journalism and mass communication @ UNC-Chapel Hill, '10 (BA)

what i'm passionate about

serving a greater good; great storytelling; helping people reach new heights; creative expression; showing the magic & value of people and organizations; equality & equity

Let's connect

I'm always interested in hearing about opportunities to contribute to meaningful work. I can be reached via email at archelem@gmail.com.

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