Children Television Viewing Study by Amy b. jordan, James c. hersey, judith a. mcdivitt, and carrie d. heitzler

The Nature of the Topic

This study had elements of or relating to children's health, family home-life, parental choices and parental concerns.

The approach

The goal of this study was to qualitatively explore how a recommendation to limit television viewing might be received and responded to by a diverse sample of parents and school-age children. They found results by utilizing in-depth interviews, small group interviews, and analyzing the responses. They took a qualitative, sociolinguistic approach and gathered participants to form a diverse, yet nonrandom, sample.

Researcher's Role

The researchers recruited the participants based off of specific demographic characteristics and formed the small groups for interviews. They created the household media inventory and trained the moderators for the interviews.


Collected background data about media use, gathered a household media inventory, conducted in-depth individual and small group interviews with parents and children ages 6-13 years old. Participants were from Chicago, Philadelphia and Richmond.


The researchers used SPSS 11.5, transcribed audiotapes, and had the transcripts thematically coded. Analysts summarized themes and used Excel to asses numeric trends. I assume they assessed positive versus negative responses, but there was not much on this in the study. The researchers then suggested strategies for parents to help decrease children's screen time.

Researcher's Stance on Validity

The researchers attempted to get a diverse, yet nonrandom, sample. They used appropriate analysis methods and consulted childcare professionals. The research was funded by the Division of Nutrition and Physical Activity at the Centers for Disease Control and Prevention. It was also under a cooperative agreement with the Association of Teachers of Preventative Medicine.

Overall Merits of the Study

The results of this study are important to children's health/well-being.

The researchers did a good job of getting accurate answers to their questions.

The results identified barriers perceived by parents and kids to reducing television viewing time and suggested strategies to help.

If I could redo something in this study it would be to clarify what counts as media time: coviewing, "background" television. Additionally, I would look at homes with >4 televisions, on average, to see if the results vary.


Created with images by mojzagrebinfo - "children tv child" • midiman - "Kids + Culture = ?" • donnierayjones - "Aggie Football & Popcorn"

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