The Principles of Design Jordyn Lanham



In this photo the face is being repeated

Repetition refers to one object or shape repeated; pattern is a combination of elements or shapes repeated in a recurring and regular arrangement; rhythm--is a combination of elements repeated, but with variations.

Repetition is seen in all art

Repetition underlies all design, no matter how simple or complex. We recognize three types immediately: sequence, rhythm, and balance


The figure looks as if it's in motion

Art exists in time as well as space. Time implies change and movement; movement implies the passage of time. Movement and time, whether actual or an illusion, are crucial elements in art although we may not be aware of it.

An art work may incorporate actual motion; that is, the artwork itself moves in some way. Or it may incorporate the illusion of, or implied movement.

Motion in body art


Balance of Rocks

As a basic principle of art (specifically of design), the definition of balance refers to the ways in which the elements (lines, shapes, colors, textures, etc.) of a piece are arranged.

This photo shows different forms of balance

Balance refers to the feeling of equilibrium or stability of a work of art. There are three types of balances: symmetrical, asymmetrical and radial. Symmetrical balance is easy to see. It is when two halves of a work are identical or very similar.


Variety is a principle of design that refers to a way of combining visual elements to achieve intricate and complex relationships. It is a technique used by artists who wish to increase the visual interest of their work.

These photos show types of variation


Emphasis, Dominance, and Focal Point. Emphasis is created by visually reinforcing something we want the viewer to pay attention to. Focal points are areas of interest the viewer's eyes skip to. The strongest focal point with the greatest visual weight is the dominant element of the work

This photo shows the soldiers as the dominant focal point.


Visual Economy in art, also known as simplicity, is the omitting of all non-essential or unimportant elements and details which don’t really contribute to the essence of the overall composition in order to emphasize what is important. Simplicity suggests that a good composition is the most simple solution to the design problem. Much of the beauty and skill in good design focuses on what is left out, rather than trying to include everything you can. The secret to a great composition is in knowing when to stop; when to put the brush down, stand back and say “that’s just about right”.

Created By
Jordyn Lanham


Created with images by new 1lluminati - "spiral tribe" • dno1967b - "La cabeza del paciente" • muffinn - "Faces" • árticotropical - "Gold coated wall details" • Pexels - "art flour hair" • WolfBlur - "fig man run" • gfairchild - "movement" • Pexels - "agility athlete balance" • molajen - "Point: Counterpoint" • Liza Chudnovsky - "" • daveynin - "Collection of arches across National Parks" • Joanna Bourne - "coffee shop menu" • Dean Hochman - "home depot" • skeeze - "spices market bazaar" • m01229 - "A variety of ribbon" • Hans - "pumpkins decorative squashes green" • JamesDeMers - "plants gardens leaves" • familymwr - "Army Photography Contest - 2007 - FMWRC - Arts and Crafts - An Opulent Abode" • Retis - "Philipp Adams, Au fil de l'eau, 2013." • familymwr - "Army Photography Contest - 2007 - FMWRC - Arts and Crafts - The Colors Emerge"

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