Dell Case Group 5: ernst Andersen, Dalton coffer, Marcos galo, Francesca Lupinetti, Jonathon Rumbuc, Austin Woodring

Research Questions
  • What is the importance of customization for consumers?
  • What Income range can Dell target?
  • What will be the impact in revenue if Dell raised the price of their computer over 5%?
  • What is the age range of Dell Consumers?
  • What Gender is more satisfied with Dell products?
Major Findings
  • Females used Dell products more than males, but by a small margin
  • The average income range for Dell consumers were $50,000-$74,999
  • There is a significant relationship between income and customization
  • The price increase did not have an effect in sales
  • Customization was ranked high among the researchers in the correlation test
Conclusions and Recommendations
  • Customization is an important factor for customer satisfaction, so Dell should invest more in their customization department
  • Dell consumers have an average income of $50,000 through $74,999. Dell should target that income range plus the $50,000 and under range.
  • An increase in price for 5% will not have a major impact in sales, so Dell can increase their product price and then run a campaign about their high quality products beinig more expensive
  • The age range Dell would target is 30-35 years. Dell should run an advertisement targeted to the white collar workers because that usually their age range.
  • Both genders are satisfied with Dell product. With this information Dell should provide gender-neutral customization to expand sales.


Created with images by FredCintra - "Control is an Option to Command" • Pexels - "coffee computer cup" • Pricenfees - "Apple Watch - Credit to" • image4you - "notebook laptop computer"

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