“The previous Cardinal was developed in the early 2000s, long before digital and social media became dominant forms of communication. That mark was challenging to use in the digital realm, where vibrant and flexible graphics thrive,” explained Marketing Director Deb Katz.
With the refresh, the primary elements of the Cardinal were retained but modernized, bringing to life a modern and bold bird.
- More feathering was added to give the appearance of a cardinal in flight while reflecting the determined, powerful, and fierce spirit of the Wesleyan community.
- The eye of the Cardinal is wider to evoke our attitude of remaining focused on the goals we set out to achieve, both on and off the field.
The new primary Athletics mark features the fierce Cardinal integrated into a custom ‘W’ derived from the University’s Copernicus font, which ties it into the entire visual identity system. The updated mark distinguishes Wesleyan Athletics from other university teams, and was designed with digital and mobile viewers in mind.
The wordmarks for Athletics were created using the main University fonts of Copernicus and Replica. To show a sense of forward motion and energy, the Replica font was customized for Athletics to create the “A” and “R” with extended and angled lines. These wordmarks will be used exclusively for athletic-related items – uniforms, gear, signage, etc.
We Are Wes began as a feature story collection highlighting the people who make Wesleyan Athletics a special place. The new visual identity pays homage to where we have been and where we are going. Every person who has been a part of Wesleyan Athletics makes up who we are and without each individual we would not be who we are – or where we are – today. In an effort to reflect this in our every day interactions, we decided to use We Are Wes as our new Athletics mantra.
We Are who we have been and we are who we will be, because We Are Wes!